{"id":11277,"date":"2023-12-05T16:19:15","date_gmt":"2023-12-05T15:19:15","guid":{"rendered":"https:\/\/www.mediamix.ch\/?p=11277"},"modified":"2024-02-27T15:39:12","modified_gmt":"2024-02-27T14:39:12","slug":"deuxieme-cas-meilleur-du-web-mediamix","status":"publish","type":"post","link":"https:\/\/www.mediamix.ch\/de\/latest-news\/deuxieme-cas-meilleur-du-web-mediamix","title":{"rendered":"Mediamix zum zweiten Mal f\u00fcr le Meilleur du Web nominiert"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11277\" class=\"elementor elementor-11277\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a968e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a968e0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d57a3f\" data-id=\"0d57a3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdab0b2 elementor-widget elementor-widget-text-editor\" data-id=\"bdab0b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mediamix geh\u00f6rte bei der 13. Ausgabe des Meilleur du Web in Lausanne mit der Pr\u00e4sentation seines Business Case \u00fcber die Gesundheits-App \"Abilis\" zu den Shortlists in der Kategorie \"Branding\".<\/p><p>Abilis ist eine digitale Gesundheitsplattform, die Apotheker und Patienten durch eine Reihe von Dienstleistungen miteinander verbindet: e-Health, EPD, (elektronisches Patientendossier), e.shop.<\/p><p>Um diese Plattform zu bewerben, haben wir eine Omnichannel-Strategie eingef\u00fchrt, die ein einheitliches Erlebnis \u00fcber alle Markenkontaktpunkte hinweg bietet.<\/p><p>Gut geplant f\u00fchrt sie zu einer Steigerung der Konversionen.<\/p><ul><li>Die Werbewirkung wird durch die Optimierung der Verbreitungskan\u00e4le maximiert.<\/li><li>Der Bekanntheitsgrad der Marke wird gesteigert<\/li><li>Aussagekr\u00e4ftigere Datenanalyse: Daten aus verschiedenen Kan\u00e4len helfen, die Strategie zu optimieren und das Kundenerlebnis zu verbessern<\/li><\/ul><p><strong>Offline-\/Online-Strategie <\/strong><\/p><ul><li>Bekanntheit: TV, Radio, Presse, analoge Plakate, soziale Netzwerke<\/li><li>Traffic: Programmatic, SEA, Display, soziale Netzwerke<\/li><li>Konversionen: soziale Netzwerke, SEA, programmatisch<\/li><\/ul><p>Unsere \u00dcberlegungen zur Landing Page des Vorjahres (2022) f\u00fchrten dazu, dass wir dem Kunden Empfehlungen f\u00fcr das UX-Design der Seite gaben. Das Hauptziel bestand darin, zum Herunterladen der App zu ermutigen.<\/p><p>Um die Anzahl der Downloads zu erh\u00f6hen und f\u00fcr eine bessere Nutzererfahrung analysierten wir die Mobiltauglichkeit der Landing Page in drei Sprachen (FR-DE-IT) und die Anordnung der Elemente, insbesondere der Download-Buttons.<\/p><p>Eine Website muss mobilfreundlich sein, das gilt auch f\u00fcr eine Landingpage.<\/p><p>Wir wollten die Qualit\u00e4t der Benutzererfahrung (UX) in den Dienst der Leistung in Bezug auf CRO (Conversion Rate Optimization), CTR (Click Through Rate) und ROI der Akquisitionsstrategien (SEO und SEA) stellen.<\/p><p>Um die Konversionen bestm\u00f6glich zu messen, erstellten wir einen plattform\u00fcbergreifenden Tagging-Plan f\u00fcr die Verfolgung der Aktivit\u00e4ten der Internetnutzer und insbesondere der Klicks auf die Download-Buttons der App.<\/p><p>Um Downloads, Installationen und das \u00d6ffnen der App in Android- und iOS-Versionen besser verfolgen zu k\u00f6nnen, haben wir die Plattformen Google (Google Ads \/ DV360) und Firebase miteinander verbunden.<\/p><p>Schlie\u00dflich leitet die Landing Page die Nutzer auf die Hauptseite weiter, bei der es sich um eine E-Commerce-Website f\u00fcr den Online-Verkauf von Parapharmazieprodukten handelt, die auch weitere Erkl\u00e4rungen zum DEP-Teil der App enth\u00e4lt.<\/p><p>Diese Website verf\u00fcgt \u00fcber ein serverseitiges E-Commerce-Tracking f\u00fcr Google Analytics 4 und Google Ads.<\/p><p>Aufgrund unserer Kampagnen rund um die App wurden Verk\u00e4ufe \u00fcber den Shop generiert, was uns dazu veranlasst hat, das Tracking zu vervollst\u00e4ndigen, indem wir ein serverseitiges Tagging auch f\u00fcr Facebook hinzugef\u00fcgt haben.<\/p><p>Wenn Sie daran interessiert sind, kann Mediamix Ihr Partner f\u00fcr eine plattform\u00fcbergreifende Werbestrategie und\/oder einen Server-Side-Tagging-Plan sein.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d54c464 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d54c464\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35e8904\" data-id=\"35e8904\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-307e04d elementor-widget elementor-widget-video\" data-id=\"307e04d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/LXmPVig6rzw&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Mediamix a figur\u00e9 parmi les shortlist\u00e9s de la cat\u00e9gorie \u00ab Branding \u00bb lors de la 13e \u00e9dition du Meilleur du Web \u00e0 Lausanne avec la pr\u00e9sentation de son Business Case concernant l\u2019application de sant\u00e9 \u00ab\u00a0Abilis\u00a0\u00bb Abilis est une plateforme num\u00e9rique de sant\u00e9 qui met en relation le pharmacien et son patient \u00e0 travers un \u00e9ventail [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":11278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[16,14],"tags":[],"class_list":["post-11277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-cases","category-latest-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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