{"id":12186,"date":"2025-12-15T13:32:55","date_gmt":"2025-12-15T12:32:55","guid":{"rendered":"https:\/\/www.mediamix.ch\/?p=12186"},"modified":"2025-12-15T13:42:08","modified_gmt":"2025-12-15T12:42:08","slug":"back-to-school-kampagne","status":"publish","type":"post","link":"https:\/\/www.mediamix.ch\/de\/non-classe\/campagne-back-to-school","title":{"rendered":"Back to School Kampagne: Die Zahlen gehen durch die Decke!"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12186\" class=\"elementor elementor-12186\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7bceba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7bceba\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a82e9b5\" data-id=\"a82e9b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcc052b elementor-widget elementor-widget-text-editor\" data-id=\"fcc052b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Back to School Kampagne: Die Zahlen gehen durch die Decke!<\/strong><\/h2><p><strong>In einem so wettbewerbsintensiven Sektor wie der Fitnessbranche ist der September der Moment der Wahrheit. F\u00fcr das Jahr 2025 hat sich Let\u2019s Go Fitness entschieden, mit einer neuen Gro\u00dfkampagne stark aufzutreten, um den Markt zu dominieren.<\/strong><\/p><h3><strong>Das Ziel: Sichtbarkeit und Akquise<\/strong><\/h3><p>F\u00fcr diese strategische Periode war die Ambition doppelt. Es ging nicht nur darum, im Ged\u00e4chtnis der Konsumenten pr\u00e4sent zu sein, sondern konkrete Handlungen auszul\u00f6sen. Das mit der Marke definierte Hauptziel war klar: die globale Sichtbarkeit deutlich zu steigern und gleichzeitig eine betr\u00e4chtliche Menge potenzieller neuer Mitglieder in die Clubs zu ziehen.<\/p><h3><strong>Die Strategie: Ein gezielter 360\u00b0-Ansatz<\/strong><\/h3><p>Um die Wirkung zu maximieren und diese ehrgeizigen Ziele zu erreichen, setzte Mediamix eine Strategie ein, die digitale und Offline-Welten geschickt kombiniert. Der Ansatz st\u00fctzte sich auf zwei fundamentale S\u00e4ulen:<\/p><ol><li class=\"translation-block\"><strong>Vielfalt der Formate:<\/strong> Vervielfachung der Kontaktpunkte (Touchpoints), um den Nutzer auf seiner Customer Journey zu begleiten.<\/li><li class=\"translation-block\"><strong>Pr\u00e4zises Targeting:<\/strong>Eine spezifische Konzentration auf sportliche Zielgruppen, um sicherzustellen, dass die Botschaft genau jene erreicht, die am ehesten aktiv werden.<\/li><\/ol><h3><strong>Die Ergebnisse<\/strong><\/h3><p>Dank dieser ma\u00dfgeschneiderten Strategie und der Steuerung der Hebel durch unsere Teams generierte die Kampagne beeindruckende Leistungsvolumina:<\/p><ul><li class=\"translation-block\"><strong>74'869 Conversions, <\/strong>was von einer starken Reaktionsf\u00e4higkeit der Zielgruppe zeugt.<\/li><li class=\"translation-block\"><strong>2'231'961 erreichte Personen (Unique Users<\/strong>),<\/li><\/ul><h3><strong>Die Partnerschaft Mediamix x Let's Go Fitness<\/strong><\/h3><p>An der Seite von Let\u2019s Go Fitness hat Mediamix daran gearbeitet, die richtigen Hebel zu definieren, um diese Leistungen zu steigern. Es handelt sich um eine Strategie, die darauf ausgelegt ist, jede Kampagne in ein echtes Markenerlebnis zu verwandeln und die Community mit jedem Tritt in die Pedale zu vergr\u00f6\u00dfern.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Case Study : Une rentr\u00e9e 2025 record pour Let\u2019s Go Fitness Dans un secteur aussi concurrentiel que le fitness, la rentr\u00e9e de septembre est le moment de v\u00e9rit\u00e9. Pour l&rsquo;ann\u00e9e 2025, Let\u2019s Go Fitness a choisi de frapper fort avec une nouvelle campagne d&rsquo;envergure, orchestr\u00e9e pour dominer le march\u00e9. L&rsquo;Objectif : Visibilit\u00e9 et Acquisition Pour [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":12191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Campagne back to school: les chiffres cartonnent! - Mediamix<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediamix.ch\/de\/non-classe\/back-to-school-kampagne\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campagne back to school: les chiffres cartonnent!\" \/>\n<meta property=\"og:description\" content=\"Case Study : Une rentr\u00e9e 2025 record pour Let\u2019s Go Fitness Dans un secteur aussi concurrentiel que le fitness, la rentr\u00e9e de septembre est le moment de v\u00e9rit\u00e9. Pour l&rsquo;ann\u00e9e 2025, Let\u2019s Go Fitness a choisi de frapper fort avec une nouvelle campagne d&rsquo;envergure, orchestr\u00e9e pour dominer le march\u00e9. 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