{"id":12405,"date":"2026-06-26T02:17:45","date_gmt":"2026-06-26T00:17:45","guid":{"rendered":"https:\/\/www.mediamix.ch\/?p=12405"},"modified":"2026-06-26T14:14:21","modified_gmt":"2026-06-26T12:14:21","slug":"case-study-magic-pass","status":"publish","type":"post","link":"https:\/\/www.mediamix.ch\/de\/business-cases\/case-study-magic-pass","title":{"rendered":"Magic Pass: Was w\u00e4re, wenn Offline immer noch unschlagbar beim Wachstum hilft?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12405\" class=\"elementor elementor-12405\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6230c91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6230c91\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a1b101\" data-id=\"2a1b101\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ada0e98 elementor-widget elementor-widget-text-editor\" data-id=\"ada0e98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Magic Pass: Was w\u00e4re, wenn Offline immer noch unschlagbar beim Wachstum hilft?<\/b><\/h2><p class=\"translation-block\"><span style=\"font-weight: 400\">In einer Zeit, in der sich die meisten Mediastrategien auf Digitales konzentrieren, stellt sich eine berechtigte Frage:<\/span><b>Wie schafft man in nur wenigen Wochen eine massive Wirkung?<\/b><\/p><p class=\"translation-block\"><span style=\"font-weight: 400\">F\u00fcr den Launch der<\/span><b>Magic Pass-Edition 2026\/2027<\/b><span style=\"font-weight: 400\">war das Ziel klar: maximaler Abverkauf direkt zum Verkaufsstart. In einem sehr kurzen Zeitraum z\u00e4hlt jeder Tag.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12b8193 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12b8193\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50071fd\" data-id=\"50071fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5230965 elementor-widget elementor-widget-image\" data-id=\"5230965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2026\/06\/MAGIC-PASS-COOPERATION_THONON-LES-BAINS_DEV-N\u00b0-27-AVENUE-DE-GENEVE_74281.00182.01.01.03-1-scaled.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fda7c60 elementor-widget elementor-widget-text-editor\" data-id=\"fda7c60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>\u00a0 \u00a0 \u00a0OOH-Plakat an einer Tankstelle in Thonon-les-Bains<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0ad2c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0ad2c1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3dec3a\" data-id=\"e3dec3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5784b63 elementor-widget elementor-widget-text-editor\" data-id=\"5784b63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Unsere \u00dcberzeugung?<\/h3><p>Wenn es darum geht, schnell Bekanntheit aufzubauen und Kaufabsichten im grossen Stil auszul\u00f6sen, bleibt Offline ein enorm wirksamer Hebel.<\/p><p class=\"translation-block\"><span style=\"font-weight: 400\">Wir haben daher eine Strategie entwickelt, die ausschliesslich auf zwei starken Medien basiert:<\/span><b>Aussenwerbung und Fernsehen.<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p>Das Ziel war nicht einfach nur sichtbar zu sein, sondern <b>gesehen, wiedergesehen und eingepr\u00e4gt zu werden.<\/b>.<\/p><p>Vom Tram-Branding in Genf \u00fcber die Bahnlinien rund um Z\u00fcrich bis hin zu einer starken TV-Pr\u00e4senz \u2013 jeder Kontaktpunkt verst\u00e4rkte den vorherigen. Diese gezielte Wiederholung sorgte daf\u00fcr, dass sich der Magic Pass genau in dem Moment in den K\u00f6pfen der Konsumenten verankerte, als ihre Kaufentscheidung reifte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0a811c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0a811c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f12e4f6\" data-id=\"f12e4f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd102b3 elementor-widget elementor-widget-text-editor\" data-id=\"cd102b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Die Ergebnisse sprechen f\u00fcr sich<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>81,5 Millionen generierte Kontakte<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\" class=\"translation-block\"><b>+18 % Sichtbarkeit<\/b><span style=\"font-weight: 400\">im Vergleich zum Vorjahr<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>+53 % Kontakte durch Aussenwerbung<\/b><span style=\"font-weight: 400;\"> in der Schweiz<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00dcber 30 Millionen TV-Kontakte<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>+23 % Verk\u00e4ufe<\/b><span style=\"font-weight: 400;\"> im Vergleich zur vorherigen Edition<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5f5bed0\" data-id=\"5f5bed0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-900a7cf elementor-widget-tablet_extra__width-initial elementor-widget elementor-widget-image\" data-id=\"900a7cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2026\/06\/MAGIC-PASS-COOPERATION_CLUSES_DEV-N\u00b0-1415-AV-GEORGES-CLEMENCEAU_74081.00056.01.02.01_0-1-scaled.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02954b6 elementor-widget elementor-widget-text-editor\" data-id=\"02954b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>\u00a0 \u00a0 \u00a0 \u00a0Affiche OOH dans un arr\u00eat de bus \u00e0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Bourg-en-bresse<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-846b914 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"846b914\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ed3406\" data-id=\"5ed3406\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ded4fd elementor-widget elementor-widget-text-editor\" data-id=\"9ded4fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Abseits der Zahlen zeigt diese Kampagne, dass eine Mediastrategie mehr ist als die blosse Kanalauswahl. Es geht darum, die relevantesten Hebel f\u00fcr ein ganz bestimmtes Ziel zu w\u00e4hlen.<\/p><p>In diesem Fall war Offline keine Alternative zu Digital. Es war der beste Weg, um eine sofortige, massive und unvergessliche Wirkung zu erzielen.<\/p><p>Ein herzliches Dankesch\u00f6n an die <b>Magic Mountain Cooperation<\/b> f\u00fcr das erneute Vertrauen. Wir sind stolz darauf, Jahr f\u00fcr Jahr die Entwicklung eines Projekts zu begleiten, das zu einer festen Gr\u00f6sse im Schweizer Bergtourismus geworden ist.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Magic Pass : et si le offline \u00e9tait encore un puissant acc\u00e9l\u00e9rateur de croissance ? \u00c0 l&rsquo;heure o\u00f9 la plupart des strat\u00e9gies m\u00e9dias se concentrent sur le digital, une question m\u00e9rite d&rsquo;\u00eatre pos\u00e9e : comment cr\u00e9er un impact massif en seulement quelques semaines ? Pour le lancement de l&rsquo;\u00e9dition Magic Pass 2026\/2027, l&rsquo;enjeu \u00e9tait clair [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":12445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[16],"tags":[],"class_list":["post-12405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-cases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Magic Pass : et si le offline \u00e9tait encore un puissant acc\u00e9l\u00e9rateur de croissance ? - Mediamix<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediamix.ch\/de\/business-cases\/case-study-magic-pass\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magic Pass : et si le offline \u00e9tait encore un puissant acc\u00e9l\u00e9rateur de croissance ?\" \/>\n<meta property=\"og:description\" content=\"Magic Pass : et si le offline \u00e9tait encore un puissant acc\u00e9l\u00e9rateur de croissance ? \u00c0 l&rsquo;heure o\u00f9 la plupart des strat\u00e9gies m\u00e9dias se concentrent sur le digital, une question m\u00e9rite d&rsquo;\u00eatre pos\u00e9e : comment cr\u00e9er un impact massif en seulement quelques semaines ? Pour le lancement de l&rsquo;\u00e9dition Magic Pass 2026\/2027, l&rsquo;enjeu \u00e9tait clair [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediamix.ch\/de\/business-cases\/case-study-magic-pass\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediamix\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediamixsa\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-26T00:17:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-26T12:14:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2026\/06\/Group-91-1-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Isayah Crisinel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MediamixSa\" \/>\n<meta name=\"twitter:site\" content=\"@MediamixSa\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Isayah Crisinel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/business-cases\\\/case-study-magic-pass#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/business-cases\\\/case-study-magic-pass\"},\"author\":{\"name\":\"Isayah Crisinel\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#\\\/schema\\\/person\\\/f47c01e858816f65f10514ebbc6c46a0\"},\"headline\":\"Magic Pass : et si le offline \u00e9tait encore un puissant acc\u00e9l\u00e9rateur de croissance ?\",\"datePublished\":\"2026-06-26T00:17:45+00:00\",\"dateModified\":\"2026-06-26T12:14:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/business-cases\\\/case-study-magic-pass\"},\"wordCount\":393,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/business-cases\\\/case-study-magic-pass#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Group-91-1.png\",\"articleSection\":[\"Business cases\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/business-cases\\\/case-study-magic-pass\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/business-cases\\\/case-study-magic-pass\",\"name\":\"Magic Pass : et si le offline \u00e9tait encore un puissant acc\u00e9l\u00e9rateur de croissance ? 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