{"id":4345,"date":"2023-04-28T10:32:20","date_gmt":"2023-04-28T08:32:20","guid":{"rendered":"https:\/\/www.mediamix.ch\/?page_id=4345"},"modified":"2024-02-14T09:02:28","modified_gmt":"2024-02-14T08:02:28","slug":"history","status":"publish","type":"page","link":"https:\/\/www.mediamix.ch\/en\/mediamix\/historique","title":{"rendered":"History"},"content":{"rendered":"
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\n\t\t\t\t\tMediamix<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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History<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Home<\/a><\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Mediamix Story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Foundation<\/h5>
Erich B\u00e4rtschi founds Mediamix SA in Lausanne, the first media agency in Switzerland to be exclusively active on an international level.\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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1982<\/div><\/div>
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Growth<\/h5>
Martin Gentsch joins Mediamix, becoming a partner three years later.\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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1987<\/div><\/div>
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Growth<\/h5>
While many Swiss agencies are experiencing a mass exodus of media budgets to Great Britain, Erich B\u00e4rtschi and John Farrar found the Farrar Media agency in London. Thanks to their recognised expertise, Mediamix and Farrar Media quickly win over British and international agencies and advertisers. Customer service is provided locally, while media buying is centralised in Switzerland.\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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1988<\/div><\/div>
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Moving house<\/h5>
Mediamix moves to the heights of Lausanne, then to Belmont-sur-Lausanne, where its headquarters are still located today.\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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1995<\/div><\/div>
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Growth<\/h5>
Henri Tripet joins Mediamix and is appointed a partner three years later. Under his impetus, the agency purchases a high-performance IT system and becomes the first company in Western Lausanne to connect to the Internet via cable.<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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1996<\/div><\/div>
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Growth<\/h5>
A record year for many agencies, Mediamix is working at full speed. Far from resting on its laurels, the agency focuses on new business and renews 75% of its clientele in just two years, enabling it to overcome the crisis linked to the sad events of 2001.<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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2000<\/div><\/div>
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Growth<\/h5>
Mediamix has 12 employees. By mutual agreement, the three partners decide to stick to this workforce size and to focus on a niche strategy directly linked to customer service. Managing this lack of growth proves to be sometimes delicate when it comes to refusing new mandates.\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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2005<\/div><\/div>
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Development<\/h5>
Private banking and luxury brands, who have long been reluctant to digital advertising, are increasingly investing online. Mediamix accompanies this digital shift, while maintaining a high level of brand protection. This qualitative and selective online and offline approach differentiates Mediamix from pure digital players or larger networks mainly managing consumer budgets.<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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2010<\/div><\/div>
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Birthday<\/h5>
Mediamix celebrates its 35th anniversary, more determined than ever to offer its clients an unparalleled combination of experience and innovation.<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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2017<\/div><\/div>
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Growth<\/h5>
Laetitia Foeller joins Mediamix as Head of Digital and member of the management. She highly contributes to the implementation of the structure, processes and partnerships that allow the agency to position itself today as a major player in the panorama of international online media agencies.\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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2018<\/div><\/div>
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Birthday<\/h5>
Mediamix celebrates its 40th anniversary Martin Gentsch retires.\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Growth<\/h5>
Laetitia and Marie-Jeanne become Managing Partners of Mediamix. Cosatic joins the Mediamix team in Belmont-sur-Lausanne to strengthen the trading desk. Mediamix wins Best of Advertising Award in the Media Strategy 360\u00b0 Campaign category.\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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\"logo-swissquote<\/figure><\/div>
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\"logo-la-prairie
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\n\t\t\t\t\t\t\u201cln general, I think that the ideal relationship with an agency is a win-win partnership. The agency makes us progress, but it is also our role, as a client, to regularly propose new challenges in order to grow together.
There is no hierarchical relationship between us: the agency is an extension of our team, we share our successes as well as our questionings.\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\tSonia Milici,<\/b> Swissquote - Brand Marketing Manager<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"<b>Sonia\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Our company has been working with Mediamix for many years now and I can honestly say that it's been a real success story. They offer us advice and recommendations covering the whole range of media options and markets. Our Mediamix super team is highly experienced, that's to your benefit and the benefit of our clients too. Cost efficiency and advertising effectiveness are always major\nconsiderations\".\t\t\t\t\t<\/div>\n\t\t\t\t\tIrina Pfeiffer,<\/b> Media Plan Deustschland - Media Consultant<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"<b>Irina\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\u201cMediamix has been our international media agency for many years. The agency's expertise in the field of financial media has benefited us enormously and clearly helped us to reach a new level in terms of notoriety and consideration in the industry.
As far as campaigns are concerned, we talk to Mediamix beforehand and present the brief: the budget, the audience and our target markets, the campaign message, the objectives and sometimes a small \"wish list\" of our preferred media. Then, Mediamix makes us a media plan proposal and recommendations. They regularly suggest new innovative placements that we have never tested before. We never forget our positioning summarised by the signature \"Challenge the code\": we must act as pioneers and test opportunities in terms of marketing, communication channels or placements. We are also pleased to benefit from Mediamix' negotiation skills to obtain a very elaborate media plan, always within our budget limits. Finally, we appreciate the quality of the operational follow-up, with an ultra-reactive agency that is always able to deliver on time.\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\tJimmy Morilla,<\/b> Swissquote - Brand Manager<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"<b>Jimmy\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"As a client for many years, Mediamix SA has always provided us with first class service, not only in\nterms of the commercial trinity \"quality-quantity-price\" ratio, but also in terms of sound media advice to achieve our objectives in various European markets. Mediamix SA is a highly professional human-scale company. ln a word: a true \"boutique media agency\" always acting in their clients' best interest and specialised in \"tailor-made\" solutions.\"\t\t\t\t\t<\/div>\n\t\t\t\t\tDavid Escher,<\/b> Dr. oec. Switzerland Cheese Marketing Sa - Berne<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"<b>David\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Working with Mediamix is a true pleasure. The agency delivers a service level that is difficult to find in the industry nowadays. I particularly appreciate their in-depth knowledge of the international financial media industry, their proactivity and their neutral advice guided by the defense of our best interests \"\t\t\t\t\t<\/div>\n\t\t\t\t\tJan De Schepper,<\/b> Head Marketing Swissquote - Gland<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"<b>Jan\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Discover our Case Studies,
Insights and News<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Mediamix L’historique de Mediamix Fondation Erich B\u00e4rtschi fonde Mediamix SA \u00e0 Lausanne, premi\u00e8re agence media en Suisse exclusivement active sur l\u2019international. 1982 Croissance Martin Gentsch rejoint Mediamix et devient associ\u00e9 trois ans plus tard. 1987 Croissance Alors que nombre d\u2019agences suisses assistent \u00e0 la fuite des budgets media vers la Grande Bretagne, Erich B\u00e4rtschi fonde […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":40,"menu_order":31,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4345","page","type-page","status-publish","hentry"],"yoast_head":"\nHistorique - Agence media internationale et en Suisse \u00a6 Mediamix<\/title>\n<meta name=\"description\" content=\"Depuis sa cr\u00e9ation en 1982, Mediamix accompagne des marques dans leurs campagnes publicitaires de diff\u00e9rents domaines aussi bien les segments B2C que B2B.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediamix.ch\/en\/mediamix\/history\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Historique\" \/>\n<meta property=\"og:description\" content=\"Depuis sa cr\u00e9ation en 1982, Mediamix accompagne des marques dans leurs campagnes publicitaires de diff\u00e9rents domaines aussi bien les segments B2C que B2B.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediamix.ch\/en\/mediamix\/history\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediamix\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediamixsa\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-14T08:02:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2020\/09\/index1_03.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MediamixSa\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/mediamix\\\/historique\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/mediamix\\\/historique\",\"name\":\"Historique - 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