{"id":4355,"date":"2023-04-28T10:36:28","date_gmt":"2023-04-28T08:36:28","guid":{"rendered":"https:\/\/www.mediamix.ch\/?page_id=4355"},"modified":"2023-06-13T16:59:50","modified_gmt":"2023-06-13T14:59:50","slug":"digital-tv","status":"publish","type":"page","link":"https:\/\/www.mediamix.ch\/en\/expertises\/media-digitaux\/digital-tv","title":{"rendered":"Digital TV"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4355\" class=\"elementor elementor-4355\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee0e05 elementor-section-height-min-height elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee0e05\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f1e90e2\" data-id=\"1f1e90e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5799830b elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"5799830b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4e62f899\" data-id=\"4e62f899\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f99a03c elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"2f99a03c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Donnez de la grandeur \u00e0 vos campagnes ! <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3784e8a4 elementor-widget elementor-widget-heading\" data-id=\"3784e8a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Digital TV<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cabb37 elementor-section-height-min-height elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"2cabb37\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b77412c\" data-id=\"b77412c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c58630 elementor-align-left elementor-widget__width-auto bread elementor-widget elementor-widget-breadcrumbs\" data-id=\"1c58630\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.mediamix.ch\/\">Accueil<\/a><\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-857c266 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"857c266\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96cdc92\" data-id=\"96cdc92\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80feb19 elementor-widget elementor-widget-text-editor\" data-id=\"80feb19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jusqu\u2019\u00e0 r\u00e9cemment un media de masse (one to many), la TV entre dans une nouvelle \u00e8re et fait sa r\u00e9volution en devenant graduellement un mod\u00e8le de communication individualis\u00e9 (one to one). Les nouvelles technologies ont fait na\u00eetre la TV connect\u00e9e, segment\u00e9e et le replay, alors que l\u2019achat en TV programmatique prend peu \u00e0 peu sa place dans les m\u00e9thodes d\u2019achat de ce media jusqu\u2019ici \u00ab traditionnel \u00bb.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4c2f9a elementor-widget elementor-widget-heading\" data-id=\"c4c2f9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quels sont les avantages de la TV Digitale ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af31f64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af31f64\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d0387ab\" data-id=\"d0387ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f450991 elementor-widget elementor-widget-image\" data-id=\"f450991\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"70\" height=\"70\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone4.png\" class=\"attachment-large size-large wp-image-4890\" alt=\"\" srcset=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone4.png 70w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone4-12x12.png 12w\" sizes=\"(max-width: 70px) 100vw, 70px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2070700 elementor-widget elementor-widget-heading\" data-id=\"2070700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ciblage pr\u00e9cis<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74f9274 elementor-widget elementor-widget-text-editor\" data-id=\"74f9274\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>L\u2019acc\u00e8s \u00e0 la donn\u00e9e first party sociod\u00e9mographique pour un ciblage pr\u00e9cis :<\/strong>\u00a0\u00c2ge, genre, nombre d\u2019habitants par foyer, habitude de consommation et affinit\u00e9 avec les programmes TV.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5cf6381\" data-id=\"5cf6381\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-948f7d7 elementor-widget elementor-widget-image\" data-id=\"948f7d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"70\" height=\"70\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone5.png\" class=\"attachment-large size-large wp-image-4891\" alt=\"\" srcset=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone5.png 70w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone5-12x12.png 12w\" sizes=\"(max-width: 70px) 100vw, 70px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-326b21f elementor-widget elementor-widget-heading\" data-id=\"326b21f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">G\u00e9olocalisation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-690f219 elementor-widget elementor-widget-text-editor\" data-id=\"690f219\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>G\u00e9olocalisation des campagnes<\/strong>\u00a0au niveau national, r\u00e9gional ou m\u00eame par code postal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a3a717f\" data-id=\"a3a717f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41d3e11 elementor-widget elementor-widget-image\" data-id=\"41d3e11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"70\" height=\"70\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone6.png\" class=\"attachment-large size-large wp-image-4895\" alt=\"\" srcset=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone6.png 70w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone6-12x12.png 12w\" sizes=\"(max-width: 70px) 100vw, 70px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a65a008 elementor-widget elementor-widget-heading\" data-id=\"a65a008\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Multi support<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08f2fbd elementor-widget elementor-widget-text-editor\" data-id=\"08f2fbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Communication en multi-devices<\/strong>\u00a0autour des \u00e9missions culte en diff\u00e9r\u00e9es (TV, tablettes, mobiles, PC).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1d8f5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1d8f5b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-acfe455\" data-id=\"acfe455\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bca1946 elementor-widget elementor-widget-image\" data-id=\"bca1946\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"70\" height=\"70\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone1.png\" class=\"attachment-large size-large wp-image-4887\" alt=\"\" srcset=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone1.png 70w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone1-12x12.png 12w\" sizes=\"(max-width: 70px) 100vw, 70px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d84d15 elementor-widget elementor-widget-heading\" data-id=\"6d84d15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Flexibilit\u00e9<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b53a78a elementor-widget elementor-widget-text-editor\" data-id=\"b53a78a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Une flexibilit\u00e9 de diffusion<\/strong> en fonction de <strong>votre audience<\/strong> et non plus en fonction du programme ou de la cha\u00eene choisie. Pour une m\u00eame \u00e9mission, deux foyers diff\u00e9rents seront expos\u00e9s \u00e0 des spots diff\u00e9rents.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6cf45da\" data-id=\"6cf45da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb89bfc elementor-widget elementor-widget-image\" data-id=\"eb89bfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"70\" height=\"70\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone2.png\" class=\"attachment-large size-large wp-image-4888\" alt=\"\" srcset=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone2.png 70w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone2-12x12.png 12w\" sizes=\"(max-width: 70px) 100vw, 70px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-809f600 elementor-widget elementor-widget-heading\" data-id=\"809f600\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Prix<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ed8b82 elementor-widget elementor-widget-text-editor\" data-id=\"7ed8b82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Des campagnes pour tous les budgets<\/strong>\u00a0(accessible \u00e0 de petits budgets, \u00e0 l\u2019\u00e9chelle locale).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a6a57e0\" data-id=\"a6a57e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e217517 elementor-widget elementor-widget-image\" data-id=\"e217517\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"70\" height=\"70\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone3.png\" class=\"attachment-large size-large wp-image-4889\" alt=\"\" srcset=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone3.png 70w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone3-12x12.png 12w\" sizes=\"(max-width: 70px) 100vw, 70px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-134efca elementor-widget elementor-widget-heading\" data-id=\"134efca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Uniformisation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3337178 elementor-widget elementor-widget-text-editor\" data-id=\"3337178\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Une uniformisation de la donn\u00e9e<\/strong>. Loin de l\u2019habituel GRP (Gross Rating Point) de la TV traditionnelle, on parle ici d\u2019impressions, de CPM, de CPV et de CPA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9421ab0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9421ab0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7b69d84\" data-id=\"7b69d84\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2f978b elementor-widget elementor-widget-image\" data-id=\"b2f978b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"70\" height=\"70\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone10.png\" class=\"attachment-large size-large wp-image-4900\" alt=\"\" srcset=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone10.png 70w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone10-12x12.png 12w\" sizes=\"(max-width: 70px) 100vw, 70px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff13506 elementor-widget elementor-widget-heading\" data-id=\"ff13506\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Contr\u00f4le<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca184b0 elementor-widget elementor-widget-text-editor\" data-id=\"ca184b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Spot publicitaire non-skippable (non-d\u00e9sactivable)<\/strong> en format pr\u00e9-roll, pause ad ou post-roll.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6790aca\" data-id=\"6790aca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-004c115 elementor-widget elementor-widget-image\" data-id=\"004c115\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"70\" height=\"70\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone7.png\" class=\"attachment-large size-large wp-image-4897\" alt=\"\" srcset=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone7.png 70w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone7-12x12.png 12w\" sizes=\"(max-width: 70px) 100vw, 70px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c949c55 elementor-widget elementor-widget-heading\" data-id=\"c949c55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Autonomie<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b26f0ef elementor-widget elementor-widget-text-editor\" data-id=\"b26f0ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Activation quasi instantan\u00e9e et autonome de vos campagnes.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9b3e67c\" data-id=\"9b3e67c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51d2f0f elementor-widget elementor-widget-image\" data-id=\"51d2f0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"70\" height=\"70\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone8.png\" class=\"attachment-large size-large wp-image-4898\" alt=\"\" srcset=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone8.png 70w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone8-12x12.png 12w\" sizes=\"(max-width: 70px) 100vw, 70px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5cae41 elementor-widget elementor-widget-heading\" data-id=\"c5cae41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Suivi<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c59edd elementor-widget elementor-widget-text-editor\" data-id=\"7c59edd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Suivi des performances en temps r\u00e9el et optimisation constante<\/strong> afin de toucher une audience en perp\u00e9tuelle mutation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186c4cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"186c4cf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c87cb84\" data-id=\"c87cb84\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-147021c\" data-id=\"147021c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c23017 elementor-widget elementor-widget-image\" data-id=\"4c23017\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"70\" height=\"70\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone9.png\" class=\"attachment-large size-large wp-image-4899\" alt=\"\" srcset=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone9.png 70w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone9-12x12.png 12w\" sizes=\"(max-width: 70px) 100vw, 70px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-796a704 elementor-widget elementor-widget-heading\" data-id=\"796a704\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Combinaison<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68853ab elementor-widget elementor-widget-text-editor\" data-id=\"68853ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Combinaison de votre campagne TV digitale avec une strat\u00e9gie multicanale et utilisation de vos spots TV sur d\u2019autres plateformes digitales. <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c0300da\" data-id=\"c0300da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a62713 elementor-section-stretched elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a62713\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-76b8492\" data-id=\"76b8492\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7c676a elementor-widget elementor-widget-text-editor\" data-id=\"c7c676a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Notre connaissance des diff\u00e9rents march\u00e9s et de leurs sp\u00e9cificit\u00e9s nous permet d\u2019apporter un degr\u00e9 d\u2019expertise et de granularit\u00e9 suppl\u00e9mentaire au choix et \u00e0 la pertinence de vos campagnes TV digitales.<\/strong><\/p><p>Pour aller encore plus loin dans vos campagnes.<\/p><p>La digitalisation TV permet d\u2019exploiter pleinement la data pour gagner en pertinence, en notori\u00e9t\u00e9 et en visibilit\u00e9, afin de d\u00e9velopper le trafic sur les sites web et vers les magasins et d\u2019augmenter les ventes.<\/p><p>La collecte et l\u2019analyse des donn\u00e9es permettent de r\u00e9aliser des campagnes de retargeting (reciblage) via d\u2019autres plateformes digitales afin d\u2019optimiser l\u2019exposition sur votre c\u0153ur de cible et de booster les conversions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee30d83 elementor-widget elementor-widget-text-editor\" data-id=\"ee30d83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Notre \u00e9quipe d\u2019experts se fera un plaisir de vous accompagner pour :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e94ba39 elementor-align-start elementor-mobile-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e94ba39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u00e9finir ensemble les objectifs et KPIs de votre campagne.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">S\u00e9lectionner les audiences cibles (clients, prospects, audiences similaires\u2026)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u00e9terminer la ou les m\u00e9thodes de ciblage les plus ad\u00e9quates (geotargeting, sociod\u00e9mographique, par choix des cha\u00eenes et \u00e9missions pertinentes\u2026). <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Assurer un brand safety optimal avec une r\u00e9p\u00e9tition non intrusive de vos spots. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">S\u00e9lectionner vos visuels en fonction du choix de vos audiences. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Mesurer et optimiser de mani\u00e8re permanente vos campagnes afin de maximiser votre ROI.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Combiner votre campagne TV Digitale avec une strat\u00e9gie multicanale. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d7e55d elementor-widget elementor-widget-text-editor\" data-id=\"1d7e55d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>N\u2019h\u00e9sitez pas \u00e0 challenger notre team d\u2019experts qui se fera un plaisir de vous accompagner tout au long de vos campagnes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9b61f57\" data-id=\"9b61f57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11f8aad elementor-widget elementor-widget-image\" data-id=\"11f8aad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"679\" height=\"819\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/digital-tv3.jpg\" class=\"attachment-large size-large wp-image-4904\" alt=\"\" srcset=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/digital-tv3.jpg 679w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/digital-tv3-249x300.jpg 249w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/digital-tv3-10x12.jpg 10w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17c387e elementor-section-stretched elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17c387e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b01f3b8\" data-id=\"b01f3b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-814b66b elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"814b66b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e448466\" data-id=\"e448466\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e754c30 elementor-widget elementor-widget-heading\" data-id=\"e754c30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">D\u00e9couvrez nos Case Studies, <br \/>Insights et News<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb6454b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb6454b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container 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data-settings=\"{&quot;template_id&quot;:&quot;8339&quot;,&quot;slides_to_show&quot;:&quot;2&quot;,&quot;slides_to_show_widescreen&quot;:&quot;2&quot;,&quot;slides_to_show_laptop&quot;:&quot;2&quot;,&quot;slides_to_show_tablet_extra&quot;:&quot;2&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;speed&quot;:500,&quot;arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" 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.elementor-element.elementor-element-83e1972{width:100%;}.elementor-8339 .elementor-element.elementor-element-75fffe0 .elementor-heading-title{font-size:16px;}.elementor-widget-theme-post-featured-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );}.elementor-widget-theme-post-excerpt .elementor-widget-container{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-title, class: .elementor-element-75fffe0 *\/#titre-pub a{\n    font-family: \"Cysan\", Sans-serif !important; \n    font-size:20px;\n}\/* End custom CSS *\/\n\/* Start custom CSS for section, class: .elementor-element-f558ef8 *\/i.eicon-chevron-left {\r\n    display: none;\r\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8339\" class=\"elementor elementor-8339 swiper-slide e-loop-item e-loop-item-4666 post-4666 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-tv-digitale\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f558ef8 se1-article-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f558ef8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83e1972 se1-article\" data-id=\"83e1972\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4895a22 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"4895a22\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b4c2b2b\" data-id=\"b4c2b2b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75fffe0 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"75fffe0\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"titre-pub\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.mediamix.ch\/en\/insights\/la-tv-segmentee-la-replay-tv-et-la-tv-programmatique\">La TV Segment\u00e9e, la Replay TV et la TV Programmatique ont le vent en poupe dans l\u2019achat d\u2019espace publicitaire !<\/a><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb19923 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"eb19923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1715\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/07\/vignette-tv-replay-fr.png\" class=\"attachment-full size-full wp-image-11077\" alt=\"vignette article TV connect\u00e9e\" srcset=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/07\/vignette-tv-replay-fr.png 2560w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/07\/vignette-tv-replay-fr-300x201.png 300w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/07\/vignette-tv-replay-fr-1024x686.png 1024w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/07\/vignette-tv-replay-fr-768x515.png 768w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/07\/vignette-tv-replay-fr-1536x1029.png 1536w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/07\/vignette-tv-replay-fr-2048x1372.png 2048w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/07\/vignette-tv-replay-fr-18x12.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c9f9d2 elementor-widget elementor-widget-jet-button\" data-id=\"3c9f9d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"jet-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-3c9f9d2{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf8144b elementor-widget elementor-widget-jet-button\" data-id=\"cf8144b\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"jet-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-button jet-elements\"><div class=\"jet-button__container\">\n\t<a class=\"jet-button__instance jet-button__instance--icon-left hover-effect-0\" href=\"https:\/\/www.mediamix.ch\/en\/insights\/la-tv-segmentee-la-replay-tv-et-la-tv-programmatique\">\n\t\t<div class=\"jet-button__plane jet-button__plane-normal\"><\/div>\n\t\t<div class=\"jet-button__plane jet-button__plane-hover\"><\/div>\n\t\t<div class=\"jet-button__state jet-button__state-normal\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><\/span><span class=\"jet-button__label\">See more<\/span>\t\t<\/div>\n\t\t<div class=\"jet-button__state jet-button__state-hover\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span><span class=\"jet-button__label\">See more<\/span>\t\t<\/div>\n\t<\/a>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13492ae elementor-widget elementor-widget-jet-button\" data-id=\"13492ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"jet-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-13492ae{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e4fa5c8 elementor-hidden-mobile elementor-hidden-tablet\" data-id=\"e4fa5c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c33058 e-transform elementor-widget elementor-widget-image\" data-id=\"1c33058\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"528\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/04\/exemple.png\" class=\"attachment-large size-large wp-image-3107\" alt=\"\" srcset=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/04\/exemple.png 474w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/04\/exemple-269x300.png 269w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/04\/exemple-11x12.png 11w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Donnez de la grandeur \u00e0 vos campagnes ! Jusqu\u2019\u00e0 r\u00e9cemment un media de masse (one to many), la TV entre dans une nouvelle \u00e8re et fait sa r\u00e9volution en devenant graduellement un mod\u00e8le de communication individualis\u00e9 (one to one). Les nouvelles technologies ont fait na\u00eetre la TV connect\u00e9e, segment\u00e9e et le replay, alors que l\u2019achat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":426,"menu_order":16,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4355","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>TV digitale - TV connect\u00e9e segment\u00e9e replay programmatique \u00a6 Mediamix<\/title>\n<meta name=\"description\" content=\"TV connect\u00e9e, replay, segment\u00e9e ou programmatique, donnez de la grandeur \u00e0 vos campagnes publicitaires gr\u00e2ce aux nouvelles possibilit\u00e9s qu&#039;offre la t\u00e9l\u00e9vision\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediamix.ch\/en\/expertise\/digital-media\/digital-tv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital TV\" \/>\n<meta property=\"og:description\" content=\"TV connect\u00e9e, replay, segment\u00e9e ou programmatique, donnez de la grandeur \u00e0 vos campagnes publicitaires gr\u00e2ce aux nouvelles possibilit\u00e9s qu&#039;offre la t\u00e9l\u00e9vision\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediamix.ch\/en\/expertise\/digital-media\/digital-tv\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediamix\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediamixsa\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-13T14:59:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/icone4.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MediamixSa\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/expertises\\\/media-digitaux\\\/digital-tv\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/expertises\\\/media-digitaux\\\/digital-tv\",\"name\":\"TV digitale - 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