{"id":4357,"date":"2023-04-28T10:36:43","date_gmt":"2023-04-28T08:36:43","guid":{"rendered":"https:\/\/www.mediamix.ch\/?page_id=4357"},"modified":"2023-06-13T17:00:07","modified_gmt":"2023-06-13T15:00:07","slug":"influence","status":"publish","type":"page","link":"https:\/\/www.mediamix.ch\/en\/expertises\/media-digitaux\/influence","title":{"rendered":"Influence"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4357\" class=\"elementor elementor-4357\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-649d9a0 elementor-section-height-min-height elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"649d9a0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abbc940\" data-id=\"abbc940\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7965d16 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"7965d16\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9ae6849\" data-id=\"9ae6849\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2d9e22 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"f2d9e22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Touchez parfaitement une cible \u00e0 10 000 km d\u2019ici<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64ca641 elementor-widget elementor-widget-heading\" data-id=\"64ca641\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Influence<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb9cb99 elementor-section-height-min-height elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"eb9cb99\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef71d42\" data-id=\"ef71d42\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-596744b elementor-align-left elementor-widget__width-auto bread elementor-widget elementor-widget-breadcrumbs\" data-id=\"596744b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.mediamix.ch\/\">Accueil<\/a><\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82c5090 elementor-section-stretched elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82c5090\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6e0be91\" data-id=\"6e0be91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b9efbf elementor-widget elementor-widget-text-editor\" data-id=\"6b9efbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les \u201c<strong>influenceurs<\/strong>\u201d dessinent les tendances d\u2019aujourd\u2019hui.<\/p><p>Une grande partie des internautes ont d\u00e9couvert au moins une marque par le biais des influenceurs et la moiti\u00e9 d\u2019entre eux admettent s\u2019inspirer de ces derniers avant l\u2019achat d\u2019un produit ou d\u2019un service (\u00ab <strong>best friend effect<\/strong> \u00bb).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-932e7c0 parlien elementor-widget elementor-widget-text-editor\" data-id=\"932e7c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Experts du digital, les influenceurs ont su d\u00e9velopper des communaut\u00e9s tr\u00e8s actives et engag\u00e9es dans leur domaines respectifs (beaut\u00e9, technologie, sport, lifestyle et m\u00eame dans la finance etc\u2026). Ces cr\u00e9ateurs de contenu devenus de v\u00e9ritables ambassadeurs repr\u00e9sentent de vrais leviers de prescription dans la strat\u00e9gie marketing. Ils connaissent tr\u00e8s bien le profil et les pr\u00e9f\u00e9rences de leurs followers et sont en mesure de diffuser un message de fa\u00e7on plus authentique et personnalis\u00e9e.<\/p><p><strong>L\u2019engouement pour l\u2019utilisation des <\/strong><a href=\"https:\/\/www.mediamix.ch\/expertises\/media-digitaux\/paid-social-media\/\" target=\"_blank\" rel=\"noopener\"><strong>r\u00e9seaux sociaux <\/strong><\/a><strong>a amen\u00e9 l\u2019influence marketing \u00e0 prendre une part importante et compl\u00e9mentaire dans la strat\u00e9gie m\u00e9dia.<\/strong><\/p><p>Les modes de consommation ont \u00e9volu\u00e9. Le consommateur d\u2019aujourd\u2019hui utilise le digital comme une vraie arme d\u00e9cisionnelle, o\u00f9 les avis sont une mine d\u2019informations pr\u00e9cieuses dans le processus d\u2019achat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b581e19 parlien elementor-widget elementor-widget-text-editor\" data-id=\"b581e19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>D\u00e9terminant pour une campagne de marketing d\u2019influence performante, nous vous accompagnons dans la s\u00e9lection d\u2019influenceurs et \u00e9tudions les profils de leurs communaut\u00e9s, leurs taux d\u2019engagement afin de nous assurer que ces followers correspondent bien \u00e0 vos personas.<\/strong><\/p><p>Nous veillons \u00e9galement \u00e0 la qualit\u00e9 et la tonalit\u00e9 r\u00e9dactionnelle ainsi qu\u2019au respect du cahier des charges mis en place.<\/p><p><strong>Mediamix travaille depuis plusieurs ann\u00e9es avec la plateforme de marketing d\u2019influence d\u00e9di\u00e9e<\/strong><strong>, <\/strong><a href=\"https:\/\/www.influence4you.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Influence4You<\/strong><\/a><strong>, <\/strong><strong>afin de v\u00e9rifier la fiabilit\u00e9 des comptes de chaque influenceur et des caract\u00e9ristiques de sa communaut\u00e9 (pays\/villes, \u00e2ges, centres d\u2019int\u00e9r\u00eats\u2026).<\/strong> Nous vous ouvrons l\u2019acc\u00e8s \u00e0 une plateforme de micro-blogging regroupant plus de <strong>10 millions d\u2019influenceurs \u00e0 travers le monde<\/strong>.<\/p><p>\u00c0 l\u2019int\u00e9rieur de cet univers, une segmentation rigoureuse sur le plan g\u00e9ographique, th\u00e9matique, social et qualitatif nous permet d\u2019\u00e9chafauder des strat\u00e9gies percutantes B2C ou B2B.<\/p><p>Notre partenaire <a href=\"https:\/\/www.hylinkeurope.com\" target=\"_blank\" rel=\"noopener\">Hylink<\/a> vous ouvre aussi l\u2019acc\u00e8s aux KOL (Key Opinion Leaders) sur le march\u00e9 chinois.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-71168e4\" data-id=\"71168e4\" data-element_type=\"column\" data-e-type=\"column\" id=\"carroussel\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-946eef2 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"946eef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/influence1.jpg\" alt=\"influence1\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 sur 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/influence2.jpg\" alt=\"influence2\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 sur 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/influence3.jpg\" alt=\"influence3\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e24ab5 elementor-section-stretched elementor-section-content-middle elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e24ab5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-550bf55\" data-id=\"550bf55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35f1c5f elementor-widget elementor-widget-image\" data-id=\"35f1c5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/Media-Digitaux-Influence-Hypeauditor-1-1024x537.png\" class=\"attachment-large size-large wp-image-5851\" alt=\"\" srcset=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/Media-Digitaux-Influence-Hypeauditor-1-1024x537.png 1024w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/Media-Digitaux-Influence-Hypeauditor-1-300x157.png 300w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/Media-Digitaux-Influence-Hypeauditor-1-768x403.png 768w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/Media-Digitaux-Influence-Hypeauditor-1-18x9.png 18w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/Media-Digitaux-Influence-Hypeauditor-1.png 1315w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-345f6b0\" data-id=\"345f6b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d009a2 elementor-widget elementor-widget-text-editor\" data-id=\"1d009a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>D\u00e9finissez vos objectifs :<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac20bbb elementor-widget elementor-widget-text-editor\" data-id=\"ac20bbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Comme pour chaque campagne m\u00e9dia, Mediamix vous accompagne dans la d\u00e9finition des objectifs que vous souhaitez atteindre et mettons en place des metrics de comparaison. <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24fb224 elementor-widget elementor-widget-text-editor\" data-id=\"24fb224\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Qu\u2019il s\u2019agisse de :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55b75ca elementor-align-start elementor-mobile-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"55b75ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Promouvoir des produits\/services ou un \u00e9v\u00e9nement<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Accro\u00eetre la notori\u00e9t\u00e9 d\u2019une marque<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Toucher de nouvelles communaut\u00e9s et cr\u00e9er de la sympathie<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u00e9velopper du nouveau contenu pour renforcer votre campagne initiale<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8832281 elementor-section-stretched elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8832281\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a884977\" data-id=\"a884977\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71d6bca elementor-widget elementor-widget-heading\" data-id=\"71d6bca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NOTRE ACCOMPAGNEMENT SUR MESURE :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f8619e elementor-widget elementor-widget-text-editor\" data-id=\"1f8619e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Que ce soit pour des campagnes<strong> avec des micro ou nano influenceurs<\/strong>, nous vous accompagnons dans le lancement d\u2019un nouveau produit gr\u00e2ce \u00e0 une op\u00e9ration <strong>de \u2018Buzz Kit\u2019<\/strong> (envoi de produit test afin de l\u2019\u00e9valuer et partager son avis aupr\u00e8s de sa communaut\u00e9), ou <strong>de placement produit, de promotion d\u2019\u00e9v\u00e9nements ou encore d\u2019une action Takeover<\/strong> (o\u00f9 l\u2019influenceur prendra la main sur votre compte pendant une courte dur\u00e9e).<\/p><p>Pour des <strong>projets de plus grande envergure<\/strong> avec une vraie strat\u00e9gie <strong>\u2018Fil Rouge\u2019<\/strong> sur la dur\u00e9e et la s\u00e9lection de <strong>m\u00e9ga-influenceurs ou macro-influenceurs<\/strong>, Mediamix et Influence4you cr\u00e9ent des \u00e9quipes de chefs de projets et planneurs strat\u00e9giques qui vous accompagneront pour r\u00e9ussir vos op\u00e9rations dans le monde entier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-efb6daa\" data-id=\"efb6daa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0b8362 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"d0b8362\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/Media-Digitaux-Influence-Influencer-Food-scaled.jpg\" alt=\"Media-Digitaux-Influence-Influencer-Food\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 sur 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/Media-Digitaux-Influence-Influencer-Food-Recipes.jpg\" alt=\"Media-Digitaux-Influence-Influencer-Food-Recipes\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15b9f56 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"15b9f56\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43e11eb\" data-id=\"43e11eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a0c10d elementor-widget elementor-widget-heading\" data-id=\"3a0c10d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">D\u00e9couvrez nos Case Studies, <br \/>Insights et News<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01d5610 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01d5610\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-249e7ad\" data-id=\"249e7ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f2c077 elementor-pagination-type-bullets elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-loop-carousel\" data-id=\"3f2c077\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;8339&quot;,&quot;slides_to_show&quot;:&quot;2&quot;,&quot;slides_to_show_widescreen&quot;:&quot;2&quot;,&quot;slides_to_show_laptop&quot;:&quot;2&quot;,&quot;slides_to_show_tablet_extra&quot;:&quot;2&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t<style id=\"loop-8339\">.elementor-8339 .elementor-element.elementor-element-f558ef8{transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;}.elementor-8339 .elementor-element.elementor-element-f558ef8 > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-bc-flex-widget .elementor-8339 .elementor-element.elementor-element-83e1972.elementor-column .elementor-widget-wrap{align-items:flex-start;}.elementor-8339 .elementor-element.elementor-element-83e1972.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:flex-start;align-items:flex-start;}.elementor-8339 .elementor-element.elementor-element-83e1972 > .elementor-element-populated{transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;padding:50px 20px 50px 20px;}.elementor-8339 .elementor-element.elementor-element-83e1972 > .elementor-element-populated > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-8339 .elementor-element.elementor-element-4895a22 > .elementor-container{min-height:80px;}.elementor-widget-theme-post-title .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-8339 .elementor-element.elementor-element-75fffe0 .elementor-heading-title{font-family:\"Georgia\", Sans-serif;font-size:27px;font-weight:400;color:#000000;}.elementor-widget-theme-post-featured-image .widget-image-caption{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-8339 .elementor-element.elementor-element-eb19923{text-align:start;}.elementor-widget-theme-post-excerpt .elementor-widget-container{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-8339 .elementor-element.elementor-element-428971b .elementor-widget-container{font-family:\"Raleway\", Sans-serif;font-size:18px;font-weight:400;color:#000000;}.elementor-widget-jet-button .jet-button__plane-normal{background-color:var( --e-global-color-primary );}.elementor-widget-jet-button .jet-button__plane-hover{background-color:var( --e-global-color-secondary );}.elementor-widget-jet-button  .jet-button__state-normal .jet-button__label{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-jet-button  .jet-button__state-hover .jet-button__label{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-8339 .elementor-element.elementor-element-3c9f9d2 .jet-button__container{justify-content:flex-start;}.elementor-8339 .elementor-element.elementor-element-3c9f9d2 .jet-button__instance{margin:0px 0px 0px 0px;background-color:#000000;border-radius:0px 0px 0px 0px;}.elementor-8339 .elementor-element.elementor-element-3c9f9d2 .jet-button__instance:hover{background-color:#000000;border-radius:0px 0px 0px 0px;}.elementor-8339 .elementor-element.elementor-element-3c9f9d2 .jet-button__plane-normal{background-color:#000000;}.elementor-8339 .elementor-element.elementor-element-3c9f9d2 .jet-button__plane-hover{background-color:#00B055;}.elementor-8339 .elementor-element.elementor-element-3c9f9d2 .jet-button__state-normal .jet-button__icon{color:#FFFFFF;font-size:20px;}.elementor-8339 .elementor-element.elementor-element-3c9f9d2 .jet-button__state-hover .jet-button__icon{color:#FFFFFF;font-size:15px;}.elementor-8339 .elementor-element.elementor-element-3c9f9d2 .jet-button__state-normal .jet-button__label{text-align:left;margin:0px 0px 0px 0px;}.elementor-8339 .elementor-element.elementor-element-3c9f9d2 .jet-button__state-hover .jet-button__label{text-align:left;margin:0px 0px 0px 0px;}.elementor-8339 .elementor-element.elementor-element-3c9f9d2  .jet-button__state-normal .jet-button__label{font-family:\"Raleway\", Sans-serif;font-size:16px;font-weight:600;}.elementor-8339 .elementor-element.elementor-element-3c9f9d2  .jet-button__state-hover .jet-button__label{font-family:\"Raleway\", Sans-serif;font-size:16px;font-weight:600;}.elementor-8339 .elementor-element.elementor-element-cf8144b .jet-button__container{justify-content:flex-start;}.elementor-8339 .elementor-element.elementor-element-cf8144b .jet-button__instance{margin:0px 0px 0px 0px;background-color:#000000;border-radius:0px 0px 0px 0px;}.elementor-8339 .elementor-element.elementor-element-cf8144b .jet-button__instance:hover{background-color:#000000;border-radius:0px 0px 0px 0px;}.elementor-8339 .elementor-element.elementor-element-cf8144b .jet-button__plane-normal{background-color:#000000;}.elementor-8339 .elementor-element.elementor-element-cf8144b .jet-button__plane-hover{background-color:#00B055;}.elementor-8339 .elementor-element.elementor-element-cf8144b .jet-button__state-normal .jet-button__icon{color:#FFFFFF;font-size:20px;}.elementor-8339 .elementor-element.elementor-element-cf8144b .jet-button__state-hover .jet-button__icon{color:#FFFFFF;font-size:15px;}.elementor-8339 .elementor-element.elementor-element-cf8144b .jet-button__state-normal .jet-button__label{text-align:left;margin:0px 0px 0px 0px;}.elementor-8339 .elementor-element.elementor-element-cf8144b .jet-button__state-hover .jet-button__label{text-align:left;margin:0px 0px 0px 0px;}.elementor-8339 .elementor-element.elementor-element-cf8144b  .jet-button__state-normal .jet-button__label{font-family:\"Raleway\", Sans-serif;font-size:16px;font-weight:600;}.elementor-8339 .elementor-element.elementor-element-cf8144b  .jet-button__state-hover .jet-button__label{font-family:\"Raleway\", Sans-serif;font-size:16px;font-weight:600;}.elementor-8339 .elementor-element.elementor-element-13492ae .jet-button__container{justify-content:flex-start;}.elementor-8339 .elementor-element.elementor-element-13492ae .jet-button__instance{margin:0px 0px 0px 0px;background-color:#000000;border-radius:0px 0px 0px 0px;}.elementor-8339 .elementor-element.elementor-element-13492ae .jet-button__instance:hover{background-color:#000000;border-radius:0px 0px 0px 0px;}.elementor-8339 .elementor-element.elementor-element-13492ae .jet-button__plane-normal{background-color:#000000;}.elementor-8339 .elementor-element.elementor-element-13492ae .jet-button__plane-hover{background-color:#00B055;}.elementor-8339 .elementor-element.elementor-element-13492ae .jet-button__state-normal .jet-button__icon{color:#FFFFFF;font-size:20px;}.elementor-8339 .elementor-element.elementor-element-13492ae .jet-button__state-hover .jet-button__icon{color:#FFFFFF;font-size:15px;}.elementor-8339 .elementor-element.elementor-element-13492ae .jet-button__state-normal .jet-button__label{text-align:left;margin:0px 0px 0px 0px;}.elementor-8339 .elementor-element.elementor-element-13492ae .jet-button__state-hover .jet-button__label{text-align:left;margin:0px 0px 0px 0px;}.elementor-8339 .elementor-element.elementor-element-13492ae  .jet-button__state-normal .jet-button__label{font-family:\"Raleway\", Sans-serif;font-size:16px;font-weight:600;}.elementor-8339 .elementor-element.elementor-element-13492ae  .jet-button__state-hover .jet-button__label{font-family:\"Raleway\", Sans-serif;font-size:16px;font-weight:600;}@media(min-width:2400px){.elementor-widget-theme-post-featured-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );}.elementor-widget-theme-post-excerpt .elementor-widget-container{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:1366px){.elementor-widget-theme-post-featured-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );}.elementor-widget-theme-post-excerpt .elementor-widget-container{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:1024px){.elementor-widget-theme-post-featured-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );}.elementor-widget-theme-post-excerpt .elementor-widget-container{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-8339 .elementor-element.elementor-element-83e1972{width:100%;}.elementor-8339 .elementor-element.elementor-element-75fffe0 .elementor-heading-title{font-size:16px;}.elementor-widget-theme-post-featured-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );}.elementor-widget-theme-post-excerpt .elementor-widget-container{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-title, class: .elementor-element-75fffe0 *\/#titre-pub a{\n    font-family: \"Cysan\", Sans-serif !important; \n    font-size:20px;\n}\/* End custom CSS *\/\n\/* Start custom CSS for section, class: .elementor-element-f558ef8 *\/i.eicon-chevron-left {\r\n    display: none;\r\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8339\" class=\"elementor elementor-8339 swiper-slide e-loop-item e-loop-item-4656 post-4656 post type-post status-publish format-standard has-post-thumbnail hentry category-chinese-news category-latest-news tag-influence-marketing tag-marketing-influencer tag-media-chinois\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f558ef8 se1-article-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f558ef8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83e1972 se1-article\" data-id=\"83e1972\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4895a22 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"4895a22\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b4c2b2b\" data-id=\"b4c2b2b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75fffe0 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"75fffe0\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"titre-pub\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.mediamix.ch\/en\/latest-news\/marche-chinois-marketing-influence\">Le march\u00e9 chinois et le marketing d&rsquo;influence : retour sur notre workshop du 4 novembre<\/a><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb19923 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"eb19923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"755\" height=\"395\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/07\/workshop_hylink.png\" class=\"attachment-full size-full wp-image-11079\" alt=\"vignette article hylink\" srcset=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/07\/workshop_hylink.png 755w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/07\/workshop_hylink-300x157.png 300w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/07\/workshop_hylink-18x9.png 18w\" sizes=\"(max-width: 755px) 100vw, 755px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c9f9d2 elementor-widget elementor-widget-jet-button\" data-id=\"3c9f9d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"jet-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-3c9f9d2{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf8144b elementor-widget elementor-widget-jet-button\" data-id=\"cf8144b\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"jet-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-button jet-elements\"><div class=\"jet-button__container\">\n\t<a class=\"jet-button__instance jet-button__instance--icon-left hover-effect-0\" href=\"https:\/\/www.mediamix.ch\/en\/latest-news\/marche-chinois-marketing-influence\">\n\t\t<div class=\"jet-button__plane jet-button__plane-normal\"><\/div>\n\t\t<div class=\"jet-button__plane jet-button__plane-hover\"><\/div>\n\t\t<div class=\"jet-button__state jet-button__state-normal\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><\/span><span class=\"jet-button__label\">See more<\/span>\t\t<\/div>\n\t\t<div class=\"jet-button__state jet-button__state-hover\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span><span class=\"jet-button__label\">See more<\/span>\t\t<\/div>\n\t<\/a>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13492ae elementor-widget elementor-widget-jet-button\" data-id=\"13492ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"jet-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-13492ae{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ee7f07c elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"ee7f07c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7da5142 e-transform elementor-widget elementor-widget-image\" data-id=\"7da5142\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"474\" height=\"528\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/04\/exemple.png\" class=\"attachment-large size-large wp-image-3107\" alt=\"\" srcset=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/04\/exemple.png 474w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/04\/exemple-269x300.png 269w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/04\/exemple-11x12.png 11w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Touchez parfaitement une cible \u00e0 10 000 km d\u2019ici Les \u201cinfluenceurs\u201d dessinent les tendances d\u2019aujourd\u2019hui. Une grande partie des internautes ont d\u00e9couvert au moins une marque par le biais des influenceurs et la moiti\u00e9 d\u2019entre eux admettent s\u2019inspirer de ces derniers avant l\u2019achat d\u2019un produit ou d\u2019un service (\u00ab best friend effect \u00bb). Experts du [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":426,"menu_order":17,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4357","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Campagne de marketing d&#039;influence et influeurs tendances \u00a6 Mediamix<\/title>\n<meta name=\"description\" content=\"Le marketing d&#039;influence ou comment impacter plus intens\u00e9ment votre communaut\u00e9. Avec Mediamix, l&#039;influence n&#039;aura plus de secrets pour vous.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediamix.ch\/en\/expertise\/digital-media\/influence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influence\" \/>\n<meta property=\"og:description\" content=\"Le marketing d&#039;influence ou comment impacter plus intens\u00e9ment votre communaut\u00e9. Avec Mediamix, l&#039;influence n&#039;aura plus de secrets pour vous.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediamix.ch\/en\/expertise\/digital-media\/influence\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediamix\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediamixsa\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-13T15:00:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/influence1.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MediamixSa\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/expertises\\\/media-digitaux\\\/influence\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/expertises\\\/media-digitaux\\\/influence\",\"name\":\"Campagne de marketing d'influence et influeurs tendances \u00a6 Mediamix\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/expertises\\\/media-digitaux\\\/influence#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/expertises\\\/media-digitaux\\\/influence#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/influence1.jpg\",\"datePublished\":\"2023-04-28T08:36:43+00:00\",\"dateModified\":\"2023-06-13T15:00:07+00:00\",\"description\":\"Le marketing d'influence ou comment impacter plus intens\u00e9ment votre communaut\u00e9. Avec Mediamix, l'influence n'aura plus de secrets pour vous.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/expertises\\\/media-digitaux\\\/influence#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mediamix.ch\\\/expertises\\\/media-digitaux\\\/influence\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/expertises\\\/media-digitaux\\\/influence#primaryimage\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/influence1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/influence1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/expertises\\\/media-digitaux\\\/influence#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.mediamix.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Expertises\",\"item\":\"https:\\\/\\\/www.mediamix.ch\\\/expertises\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Media digitaux\",\"item\":\"https:\\\/\\\/www.mediamix.ch\\\/expertises\\\/media-digitaux\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Influence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/\",\"name\":\"Mediamix\",\"description\":\"International media experts\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mediamix.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#organization\",\"name\":\"Mediamix\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Logo-blanc.png\",\"contentUrl\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Logo-blanc.png\",\"width\":215,\"height\":52,\"caption\":\"Mediamix\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mediamixsa\\\/\",\"https:\\\/\\\/x.com\\\/MediamixSa\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mediamix-sa\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCcoZdvsRrE0zpAQGkpCbh-A\",\"https:\\\/\\\/www.instagram.com\\\/mediamixsa\\\/\",\"https:\\\/\\\/www.pinterest.fr\\\/MediamixSA\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Influence marketing campaign and trendy influencers \u00a6 Mediamix","description":"Influence marketing or how to impact your community more intensely and build loyalty. With Mediamix, influence will no longer hold any secrets for you.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediamix.ch\/en\/expertise\/digital-media\/influence\/","og_locale":"en_US","og_type":"article","og_title":"Influence","og_description":"Le marketing d'influence ou comment impacter plus intens\u00e9ment votre communaut\u00e9. Avec Mediamix, l'influence n'aura plus de secrets pour vous.","og_url":"https:\/\/www.mediamix.ch\/en\/expertise\/digital-media\/influence\/","og_site_name":"Mediamix","article_publisher":"https:\/\/www.facebook.com\/mediamixsa\/","article_modified_time":"2023-06-13T15:00:07+00:00","og_image":[{"url":"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/influence1.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@MediamixSa","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mediamix.ch\/expertises\/media-digitaux\/influence","url":"https:\/\/www.mediamix.ch\/expertises\/media-digitaux\/influence","name":"Influence marketing campaign and trendy influencers \u00a6 Mediamix","isPartOf":{"@id":"https:\/\/www.mediamix.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediamix.ch\/expertises\/media-digitaux\/influence#primaryimage"},"image":{"@id":"https:\/\/www.mediamix.ch\/expertises\/media-digitaux\/influence#primaryimage"},"thumbnailUrl":"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/influence1.jpg","datePublished":"2023-04-28T08:36:43+00:00","dateModified":"2023-06-13T15:00:07+00:00","description":"Influence marketing or how to impact your community more intensely and build loyalty. With Mediamix, influence will no longer hold any secrets for you.","breadcrumb":{"@id":"https:\/\/www.mediamix.ch\/expertises\/media-digitaux\/influence#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediamix.ch\/expertises\/media-digitaux\/influence"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediamix.ch\/expertises\/media-digitaux\/influence#primaryimage","url":"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/influence1.jpg","contentUrl":"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/05\/influence1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediamix.ch\/expertises\/media-digitaux\/influence#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.mediamix.ch\/"},{"@type":"ListItem","position":2,"name":"Expertises","item":"https:\/\/www.mediamix.ch\/expertises"},{"@type":"ListItem","position":3,"name":"Media digitaux","item":"https:\/\/www.mediamix.ch\/expertises\/media-digitaux"},{"@type":"ListItem","position":4,"name":"Influence"}]},{"@type":"WebSite","@id":"https:\/\/www.mediamix.ch\/#website","url":"https:\/\/www.mediamix.ch\/","name":"Mediamix","description":"International media experts","publisher":{"@id":"https:\/\/www.mediamix.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediamix.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mediamix.ch\/#organization","name":"Mediamix","url":"https:\/\/www.mediamix.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediamix.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/02\/Logo-blanc.png","contentUrl":"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/02\/Logo-blanc.png","width":215,"height":52,"caption":"Mediamix"},"image":{"@id":"https:\/\/www.mediamix.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediamixsa\/","https:\/\/x.com\/MediamixSa","https:\/\/www.linkedin.com\/company\/mediamix-sa\/","https:\/\/www.youtube.com\/channel\/UCcoZdvsRrE0zpAQGkpCbh-A","https:\/\/www.instagram.com\/mediamixsa\/","https:\/\/www.pinterest.fr\/MediamixSA\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/pages\/4357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/comments?post=4357"}],"version-history":[{"count":116,"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/pages\/4357\/revisions"}],"predecessor-version":[{"id":10695,"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/pages\/4357\/revisions\/10695"}],"up":[{"embeddable":true,"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/pages\/426"}],"wp:attachment":[{"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/media?parent=4357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}