{"id":4365,"date":"2023-04-28T10:39:38","date_gmt":"2023-04-28T08:39:38","guid":{"rendered":"https:\/\/www.mediamix.ch\/?page_id=4365"},"modified":"2023-06-13T17:03:33","modified_gmt":"2023-06-13T15:03:33","slug":"radio-cinema","status":"publish","type":"page","link":"https:\/\/www.mediamix.ch\/en\/expertises\/media-classiques\/radio-cinema","title":{"rendered":"Radio &amp; Cinema"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4365\" class=\"elementor elementor-4365\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-987a2c0 elementor-section-height-min-height elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"987a2c0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1cb0a5\" data-id=\"e1cb0a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1b550ec elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"1b550ec\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b0703a9\" data-id=\"b0703a9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a5f710 elementor-widget elementor-widget-heading\" data-id=\"8a5f710\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Radio &#038; Cin\u00e9ma<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8f3be9 elementor-section-height-min-height elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"e8f3be9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fb26f8\" data-id=\"7fb26f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9be009 elementor-align-left elementor-widget__width-auto bread elementor-widget elementor-widget-breadcrumbs\" data-id=\"d9be009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.mediamix.ch\/\">Accueil<\/a><\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b1c486 elementor-section-stretched elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b1c486\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0ba5e57\" data-id=\"0ba5e57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8edb10 elementor-widget elementor-widget-heading\" data-id=\"f8edb10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Radio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce9f0e1 elementor-widget elementor-widget-text-editor\" data-id=\"ce9f0e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En voiture, en streaming sur une application ou sur un site internet, lorsqu\u2019elle est \u00e9cout\u00e9e en direct, la radio est un des seuls media qui garde sont unicit\u00e9, quel que soit le canal de diffusion. Impossible de skipper les spots ou les messages de sponsoring.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf29dc6 elementor-widget elementor-widget-text-editor\" data-id=\"bf29dc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les autres principaux facteurs qui en font un media tr\u00e8s populaire aupr\u00e8s d\u2019un large public sont :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42c46c9 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"42c46c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">La portabilit\u00e9 et l\u2019acc\u00e8s quasiment \u00e0 tout endroit et tout moment.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">La gratuit\u00e9 et la diversit\u00e9 qui fait que chacun ou presque peut trouver son compte<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Le contexte et les animateurs qui suscitent un attachement pour certaines \u00e9missions<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">L'acc\u00e8s est presque garanti m\u00eame en cas de situations d\u2019urgence et de catastrophes naturelles.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-912f1da elementor-widget elementor-widget-text-editor\" data-id=\"912f1da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans un contexte publicitaire, la radio est le plus souvent utilis\u00e9e comme un compl\u00e9ment tactique pour augmenter l\u2019attention sur un message de mani\u00e8re tr\u00e8s cibl\u00e9e, jour et heure de diffusion, s\u00e9lectivit\u00e9 g\u00e9ographique, intensit\u00e9 de diffusion, ciblage de l\u2019audience, \u2026<\/p><p>Saviez-vous que la radio est le m\u00e9dia avec le plus faible impact carbone ? En effet, contrairement \u00e0 la production de papier pour les journaux ou aux \u00e9missions de CO2 li\u00e9es \u00e0 la diffusion de vid\u00e9os sur internet, la diffusion d&rsquo;un programme radio ne g\u00e9n\u00e8re que tr\u00e8s peu d&rsquo;\u00e9missions de gaz \u00e0 effet de serre. La radio est donc un choix \u00e9co-responsable pour les entreprises qui cherchent \u00e0 r\u00e9duire leur impact environnemental tout en touchant leur public cible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f2ff7cb\" data-id=\"f2ff7cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bac7bfb elementor-widget elementor-widget-image\" data-id=\"bac7bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"677\" height=\"812\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/06\/radiocein_new.jpg\" class=\"attachment-large size-large wp-image-8722\" alt=\"\" srcset=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/06\/radiocein_new.jpg 677w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/06\/radiocein_new-250x300.jpg 250w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/06\/radiocein_new-10x12.jpg 10w\" sizes=\"(max-width: 677px) 100vw, 677px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8c9739 elementor-section-stretched elementor-section-content-middle elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8c9739\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-68b60c6\" data-id=\"68b60c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-967f2a8 elementor-widget elementor-widget-image\" data-id=\"967f2a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"677\" height=\"815\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/06\/cine_correction.jpg\" class=\"attachment-large size-large wp-image-9438\" alt=\"\" srcset=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/06\/cine_correction.jpg 677w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/06\/cine_correction-249x300.jpg 249w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/06\/cine_correction-10x12.jpg 10w\" sizes=\"(max-width: 677px) 100vw, 677px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0859562\" data-id=\"0859562\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3ca7aa elementor-widget elementor-widget-heading\" data-id=\"e3ca7aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cin\u00e9ma<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdee50a elementor-widget elementor-widget-text-editor\" data-id=\"bdee50a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le cin\u00e9ma reste n\u00e9anmoins un media compl\u00e9mentaire tr\u00e8s efficace pour atteindre une cible jeune et urbaine, \u00e0 condition d\u2019avoir le temps, car la couverture se construit sur plusieurs semaines. Les campagnes peuvent \u00eatre cibl\u00e9es en fonction des films et des horaires de projection.<\/p><p>L\u2019achat programmatique commence \u00e0 se d\u00e9velopper dans la publicit\u00e9 au cin\u00e9ma, en particulier dans certains march\u00e9s tels que les \u00c9tats-Unis et le Royaume-Uni. Cela rend le media plus r\u00e9actif avec un temps de mise en \u0153uvre beaucoup plus court et la g\u00e9olocalisation des messages beaucoup plus simple et granulaire. Ce d\u00e9veloppement se heurte n\u00e9anmoins \u00e0 la volont\u00e9 des cin\u00e9mas de s\u2019\u00e9quiper de la technologie n\u00e9cessaire et \u00e0 un inventaire relativement restreint selon les march\u00e9s.<\/p><p><a href=\"https:\/\/www.mediamix.ch\/contact\/\"><strong>\u00a0<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-525b5be elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"525b5be\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ff4f3b\" data-id=\"0ff4f3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c34ee73 elementor-widget elementor-widget-heading\" data-id=\"c34ee73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">D\u00e9couvrez nos Case Studies, <br \/>Insights et News<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5039484 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5039484\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a5ebb85\" data-id=\"a5ebb85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7b60c2 elementor-pagination-type-bullets elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-loop-carousel\" data-id=\"e7b60c2\" data-element_type=\"widget\" data-e-type=\"widget\" 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.elementor-element.elementor-element-83e1972{width:100%;}.elementor-8339 .elementor-element.elementor-element-75fffe0 .elementor-heading-title{font-size:16px;}.elementor-widget-theme-post-featured-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );}.elementor-widget-theme-post-excerpt .elementor-widget-container{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-title, class: .elementor-element-75fffe0 *\/#titre-pub a{\n    font-family: \"Cysan\", Sans-serif !important; \n    font-size:20px;\n}\/* End custom CSS *\/\n\/* Start custom CSS for section, class: .elementor-element-f558ef8 *\/i.eicon-chevron-left {\r\n    display: none;\r\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8339\" class=\"elementor elementor-8339 swiper-slide e-loop-item e-loop-item-4643 post-4643 post type-post status-publish format-standard has-post-thumbnail hentry category-business-cases tag-client tag-radio-cinema\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f558ef8 se1-article-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f558ef8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83e1972 se1-article\" data-id=\"83e1972\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4895a22 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"4895a22\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b4c2b2b\" data-id=\"b4c2b2b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75fffe0 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"75fffe0\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"titre-pub\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.mediamix.ch\/en\/business-cases\/mediamix-sa-medite-smartply-business-case-fr\">Medite Smartply<\/a><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb19923 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"eb19923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"397\" height=\"223\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/07\/banner-medite.png\" class=\"attachment-full size-full wp-image-11068\" alt=\"vignette business case Medite\" srcset=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/07\/banner-medite.png 397w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/07\/banner-medite-300x169.png 300w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/07\/banner-medite-18x10.png 18w\" sizes=\"(max-width: 397px) 100vw, 397px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-428971b elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"428971b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tMediamix est enthousiaste de vous pr\u00e9senter un nouveau business case pour la Soci\u00e9t\u00e9 MEDITE SMARTPLY ! ...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c9f9d2 elementor-widget elementor-widget-jet-button\" data-id=\"3c9f9d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"jet-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-3c9f9d2{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf8144b elementor-widget elementor-widget-jet-button\" data-id=\"cf8144b\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"jet-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-button jet-elements\"><div class=\"jet-button__container\">\n\t<a class=\"jet-button__instance jet-button__instance--icon-left hover-effect-0\" href=\"https:\/\/www.mediamix.ch\/en\/business-cases\/mediamix-sa-medite-smartply-business-case-fr\">\n\t\t<div class=\"jet-button__plane jet-button__plane-normal\"><\/div>\n\t\t<div class=\"jet-button__plane jet-button__plane-hover\"><\/div>\n\t\t<div class=\"jet-button__state jet-button__state-normal\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><\/span><span class=\"jet-button__label\">See more<\/span>\t\t<\/div>\n\t\t<div class=\"jet-button__state jet-button__state-hover\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span><span class=\"jet-button__label\">See more<\/span>\t\t<\/div>\n\t<\/a>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13492ae elementor-widget elementor-widget-jet-button\" data-id=\"13492ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"jet-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-13492ae{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e83a7bb elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"e83a7bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b97091 e-transform elementor-widget elementor-widget-image\" data-id=\"0b97091\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"528\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/04\/exemple.png\" class=\"attachment-large size-large wp-image-3107\" alt=\"\" srcset=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/04\/exemple.png 474w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/04\/exemple-269x300.png 269w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/04\/exemple-11x12.png 11w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1575dd3 elementor-section-height-min-height elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"1575dd3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17d0cb8\" data-id=\"17d0cb8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1dcdae3 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default\" data-id=\"1dcdae3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7e19e4e\" data-id=\"7e19e4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17d9f2e elementor-widget elementor-widget-heading\" data-id=\"17d9f2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Vous souhaitez une campagne au cin\u00e9ma ou \u00e0 la radio?\u00a0<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43c8a85 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"43c8a85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.mediamix.ch\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez nos \u00e9quipes<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Radio En voiture, en streaming sur une application ou sur un site internet, lorsqu\u2019elle est \u00e9cout\u00e9e en direct, la radio est un des seuls media qui garde sont unicit\u00e9, quel que soit le canal de diffusion. Impossible de skipper les spots ou les messages de sponsoring. Les autres principaux facteurs qui en font un media [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":428,"menu_order":26,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4365","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Radio et cin\u00e9ma - Campagnes internationales et en Suisse \u00a6 Mediamix<\/title>\n<meta name=\"description\" content=\"De la voiture jusqu&#039;aux salles obscures, d\u00e9couvrez les possibilit\u00e9s de diffusion de vos campagnes publicitaires en radio et au cin\u00e9ma avec Mediamix.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediamix.ch\/en\/expertise\/traditional-media\/radio-cinema\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Radio &amp; Cin\u00e9ma\" \/>\n<meta property=\"og:description\" content=\"De la voiture jusqu&#039;aux salles obscures, d\u00e9couvrez les possibilit\u00e9s de diffusion de vos campagnes publicitaires en radio et au cin\u00e9ma avec Mediamix.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediamix.ch\/en\/expertise\/traditional-media\/radio-cinema\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediamix\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediamixsa\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-13T15:03:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/06\/radiocein_new.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MediamixSa\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/expertises\\\/media-classiques\\\/radio-cinema\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/expertises\\\/media-classiques\\\/radio-cinema\",\"name\":\"Radio et cin\u00e9ma - Campagnes internationales et en Suisse \u00a6 Mediamix\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/expertises\\\/media-classiques\\\/radio-cinema#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/expertises\\\/media-classiques\\\/radio-cinema#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/radiocein_new.jpg\",\"datePublished\":\"2023-04-28T08:39:38+00:00\",\"dateModified\":\"2023-06-13T15:03:33+00:00\",\"description\":\"De la voiture jusqu'aux salles obscures, d\u00e9couvrez les possibilit\u00e9s de diffusion de vos campagnes publicitaires en radio et au cin\u00e9ma avec Mediamix.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/expertises\\\/media-classiques\\\/radio-cinema#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mediamix.ch\\\/expertises\\\/media-classiques\\\/radio-cinema\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/expertises\\\/media-classiques\\\/radio-cinema#primaryimage\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/radiocein_new.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/radiocein_new.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/expertises\\\/media-classiques\\\/radio-cinema#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.mediamix.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Expertises\",\"item\":\"https:\\\/\\\/www.mediamix.ch\\\/expertises\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Media classiques\",\"item\":\"https:\\\/\\\/www.mediamix.ch\\\/expertises\\\/media-classiques\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Radio &#038; 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