{"id":4908,"date":"2023-05-12T11:14:58","date_gmt":"2023-05-12T09:14:58","guid":{"rendered":"https:\/\/www.mediamix.ch\/?page_id=4908"},"modified":"2023-06-13T16:55:58","modified_gmt":"2023-06-13T14:55:58","slug":"programmatic","status":"publish","type":"page","link":"https:\/\/www.mediamix.ch\/en\/expertises\/media-digitaux\/programmatique","title":{"rendered":"Programmatic"},"content":{"rendered":"
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\n\t\t\t\t\tWe are forty years old on paper. On digital, not at all.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Programmatic<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Home<\/a><\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Thanks to its team of media traders, Mediamix operates your programmatic campaigns in Switzerland and abroad, based on branding and performance objectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Programmatic advertising <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Programmatic advertising allows you to buy and sell media spaces in an automated way. Programmatic media buying is done on display, video, native, audio, DOOH<\/a>\u00a0<\/strong>or digital TV<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The benefits of programmatic advertising <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Thanks to the possibility of targeting based on context, audience, geolocation, or device, programmatic advertising offers a fine and flexible management of digital media purchases.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tProgrammatic advertising, purchased primarily through auctions in real time, provides flexibility and control over media investments in campaigns. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tThe artificial intelligence tools of the programmatic ecosystem help to analyze the different targeting combinations possible in a campaign and to determine the right bidding levels. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tDSP (= Demand Side Platform) buying tools allow us to cover 100% of programmatic inventory. This multi DSP expertise allows us to provide a tailor-made response to campaign briefings.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Our approach to programmatic advertising <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Convinced that performance depends on a controlled distribution framework, we operate all our campaigns on whitelist. Our reports give a vision of the sites and locations used during the campaigns, as well as the costs and performance of each of them.<\/p>

    Our knowledge of the media, both international and national, leads us to an optimal brand safety and to an informed choice of the chosen distribution media. We put in place the necessary deals with the advertising agencies to respond precisely to the media buying strategy.<\/p>

    In addition, our media traders have developed a strong expertise in the management of performance-based campaigns. Our teams are capable of meeting both branding and conversion objectives (ROI, CPL, CPA)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Whitelists \/ controlled release framework<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Transparency \/ reporting on all slots<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Tracking and conversion feedback<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Performance \/ campaign management based on performance objectives<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Covering \/ global coverage of programmatic inventories<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Deployment of programmatic campaigns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Our team of programmatic media buying experts will support you throughout the process:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tChoice of formats and delivery environments<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tTracking and reporting of conversion data <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tMonitoring and continuous optimization of campaigns<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tReporting<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Discover our Case Studies,
      Insights and News<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Sur le papier, on a quarante ans. Sur le digital, pas du tout. Gr\u00e2ce \u00e0 son \u00e9quipe de media traders, Mediamix op\u00e8re vos campagnes programmatiques en Suisse et \u00e0 l\u2019international sur des objectifs de branding et de performance. La publicit\u00e9 programmatique La publicit\u00e9 programmatique permet d\u2019acheter et de vendre des espaces media de mani\u00e8re automatis\u00e9e. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":426,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4908","page","type-page","status-publish","hentry"],"yoast_head":"\nAchat programmatique en Suisse et \u00e0 l\u2019International \u00a6 Mediamix<\/title>\n<meta name=\"description\" content=\"Les media traders de Mediamix op\u00e8rent des campagnes programmatiques en Suisse et \u00e0 l\u2019International. Pour la programmatique, fa\u00eetes-nous confiance !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediamix.ch\/en\/expertise\/digital-media\/programmatic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programmatique\" \/>\n<meta property=\"og:description\" content=\"Les media traders de Mediamix op\u00e8rent des campagnes programmatiques en Suisse et \u00e0 l\u2019International. 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