{"id":11160,"date":"2023-08-17T16:21:13","date_gmt":"2023-08-17T14:21:13","guid":{"rendered":"https:\/\/www.mediamix.ch\/?p=11160"},"modified":"2023-08-17T16:21:13","modified_gmt":"2023-08-17T14:21:13","slug":"migros-mediamix-suisses-vacances","status":"publish","type":"post","link":"https:\/\/www.mediamix.ch\/en\/business-cases\/migros-mediamix-suisses-vacances","title":{"rendered":"Migros and Mediamix join the Swiss on vacation"},"content":{"rendered":"
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DOOH allows you to reach your target groups wherever they are, live or work, with dynamic messages in both image and video.<\/p>

And what if you also surprised them when they went on vacation at their holiday destination?<\/p>

\u00a0<\/p>

For its advertiser Migros, Mediamix has created a DOOH campaign<\/strong> in various European summer destinations: Tenerife, Las Palmas de Gran Canaria, Malaga, Mallorca, Valencia, Venice and Verona.<\/p>

It's a wink-wink campaign aimed at Swiss holidaymakers.<\/p>

\u00a0<\/p>

Optimization and flexibility in terms of hours,<\/strong>, days and screens,<\/strong> with seaside, airport and tourist arteries only, make this a very dynamic campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Le DOOH permet d\u2019atteindre vos groupes cibles l\u00e0 o\u00f9 ils se trouvent, vivent ou travaillent, avec des messages dynamiques aussi bien en image ou en vid\u00e9o. Et si vous les surpreniez aussi lorsqu\u2019ils partent en vacances sur leur lieu de vill\u00e9giature ? Pour son annonceur la Migros, Mediamix a r\u00e9alis\u00e9 une campagne DOOH dans diff\u00e9rentes […]<\/p>\n","protected":false},"author":15,"featured_media":11170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[16],"tags":[43],"class_list":["post-11160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-cases","tag-dooh"],"yoast_head":"\nMigros et Mediamix accompagnent les Suisses en vacances - Mediamix<\/title>\n<meta name=\"description\" content=\"Pour son annonceur la Migros, Mediamix a r\u00e9alis\u00e9 une campagne DOOH dans diff\u00e9rentes destinations estivales europ\u00e9ennes en Espagne et en Italie\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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