{"id":11277,"date":"2023-12-05T16:19:15","date_gmt":"2023-12-05T15:19:15","guid":{"rendered":"https:\/\/www.mediamix.ch\/?p=11277"},"modified":"2024-02-27T15:39:12","modified_gmt":"2024-02-27T14:39:12","slug":"deuxieme-cas-meilleur-du-web-mediamix","status":"publish","type":"post","link":"https:\/\/www.mediamix.ch\/en\/latest-news\/deuxieme-cas-meilleur-du-web-mediamix","title":{"rendered":"A second Meilleur du Web nomination for Mediamix"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11277\" class=\"elementor elementor-11277\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a968e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a968e0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d57a3f\" data-id=\"0d57a3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdab0b2 elementor-widget elementor-widget-text-editor\" data-id=\"bdab0b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mediamix was shortlisted in the \"Branding\" category at the 13th edition of Meilleur du Web in Lausanne, with the presentation of its business case for the \"Abilis\" healthcare application.<\/p><p>Abilis is a digital healthcare platform that connects pharmacists and patients through a range of services: e-health, EPD (electronic patient record), e-shop.<\/p><p>To promote this platform, we have implemented an omnichannel strategy that delivers a seamless experience across all brand touchpoints.<\/p><p>Well-planned, it leads to increased conversions.<\/p><ul><li>Advertising impact is maximized through channel optimization<\/li><li>Brand awareness is enhanced<\/li><li>More relevant data analysis: data from different channels can be used to optimize strategy and improve the customer experience<\/li><\/ul><p><strong>Offline \/ online strategy <\/strong><\/p><ul><li>Awareness: TV, radio, press, analog display, social networks<\/li><li>Traffic: programmatic, SEA, Display, social networks<\/li><li>Conversions: social networks, SEA, programmatic<\/li><\/ul><p>Our reflection on the previous year's landing page (2022) led us to make recommendations to the client concerning the page's UX Design. The main objective was to encourage people to download the app.<\/p><p>To increase the number of downloads and improve the user experience, we analyzed the mobile compatibility of the landing page in 3 languages (FR-DE-IT) and the layout of the elements, in particular the download buttons.<\/p><p>A site has to be mobile friendly, and this is also the case for a landing page.<\/p><p>We wanted to put the quality of the user experience (UX) at the service of performance in terms of CRO (Conversion Rate Optimization), CTR (Click Through Rate) and ROI of acquisition strategies (SEO and SEA).<\/p><p>To better measure conversions, we have set up a cross-platform tagging plan to track user activity and, more specifically, clicks on the app's download buttons.<\/p><p>For better tracking of downloads, installations and opening of the app in Android and iOS versions, we combined the Google (Google Ads \/ DV360) and Firebase platforms.<\/p><p>Finally, the landing page redirects users to the main site, which is an e-Commerce site for online sales of parapharmacy products, and also gives more explanations on the DEP part of the app.<\/p><p>This site benefits from server-side e-Commerce tracking for Google Analytics 4 and Google Ads.<\/p><p>Following our campaigns around the app, sales were generated on the shop, which led us to complete the tracking by adding server-side tagging for Facebook too.<\/p><p>If you're interested, Mediamix can be your partner for a multi-platform advertising strategy and\/or a server-side tagging plan. Don't hesitate to contact us!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d54c464 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d54c464\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35e8904\" data-id=\"35e8904\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-307e04d elementor-widget elementor-widget-video\" data-id=\"307e04d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/LXmPVig6rzw&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Mediamix a figur\u00e9 parmi les shortlist\u00e9s de la cat\u00e9gorie \u00ab Branding \u00bb lors de la 13e \u00e9dition du Meilleur du Web \u00e0 Lausanne avec la pr\u00e9sentation de son Business Case concernant l\u2019application de sant\u00e9 \u00ab\u00a0Abilis\u00a0\u00bb Abilis est une plateforme num\u00e9rique de sant\u00e9 qui met en relation le pharmacien et son patient \u00e0 travers un \u00e9ventail [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":11278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[16,14],"tags":[],"class_list":["post-11277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-cases","category-latest-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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