{"id":11865,"date":"2024-11-27T16:33:18","date_gmt":"2024-11-27T15:33:18","guid":{"rendered":"https:\/\/www.mediamix.ch\/?p=11865"},"modified":"2024-11-29T09:09:03","modified_gmt":"2024-11-29T08:09:03","slug":"tracking-server-side","status":"publish","type":"post","link":"https:\/\/www.mediamix.ch\/en\/insights\/tracking-server-side","title":{"rendered":"Understanding Server-Side Tracking"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11865\" class=\"elementor elementor-11865\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4a5ddc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4a5ddc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ca0850\" data-id=\"8ca0850\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e549b9c elementor-widget elementor-widget-text-editor\" data-id=\"e549b9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><strong>Server-side tracking<\/strong> is emerging as a robust alternative to <strong>client-side tracking<\/strong> for data collection and analysis. By shifting tag management to the server, this method ensures greater data accuracy, improved user privacy, and enhanced web performance. In this article, we\u2019ll delve into the concept of server-side tracking, its benefits, and how to implement it in a <strong>data tracking<\/strong> strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e02d7b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e02d7b6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5d59a2\" data-id=\"a5d59a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f820c16 elementor-widget elementor-widget-text-editor\" data-id=\"f820c16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"Titre2Car\"><span style=\"font-weight: normal;\">What is Server-Side Tracking?<\/span><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6d3131 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6d3131\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a32f9e\" data-id=\"5a32f9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f9a768 elementor-widget elementor-widget-text-editor\" data-id=\"8f9a768\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Unlike <strong>client-side tracking<\/strong>, where user tracking is managed directly in the browser using JavaScript tags, server-side tracking centralizes data collection by processing it on a remote server. Visitor information is sent to a dedicated tracking server that analyzes the data and redirects it to marketing or analytics platforms, such as Google Ads, Facebook Ads, or Google Analytics 4.<\/p><p>In essence, instead of sending user information from their browser to various tracking tools, the data first passes through a central server. This system allows for finer control and better data confidentiality.<\/p><p class=\"translation-block\">Source\u00a0: <a href=\"https:\/\/developers.google.com\/tag-platform\/tag-manager\/server-side\/intro?hl=fr\" target=\"_self\">https:\/\/developers.google.com\/tag-platform\/tag-manager\/server-side\/intro?hl=fr<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b71123c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b71123c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e73505e\" data-id=\"e73505e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6784df elementor-widget elementor-widget-text-editor\" data-id=\"c6784df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Why Choose Server-Side Tracking?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ecc8399 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ecc8399\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a5e744\" data-id=\"2a5e744\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11420e5 elementor-widget elementor-widget-text-editor\" data-id=\"11420e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">In a constantly evolving digital landscape, where data protection is a top priority, server-side tracking stands out as an ideal solution for businesses looking to <strong>control their data <\/strong>and <strong>optimize marketing performance<\/strong>. Key advantages include:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8826b60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8826b60\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-570fb3e\" data-id=\"570fb3e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-561aed7 elementor-widget elementor-widget-image\" data-id=\"561aed7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2024\/11\/analyse-donnees-scaled.jpg\" class=\"attachment-large size-large wp-image-11867\" alt=\"data analysis\" srcset=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2024\/11\/analyse-donnees-scaled.jpg 2560w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2024\/11\/analyse-donnees-300x169.jpg 300w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2024\/11\/analyse-donnees-1024x576.jpg 1024w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2024\/11\/analyse-donnees-768x432.jpg 768w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2024\/11\/analyse-donnees-1536x864.jpg 1536w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2024\/11\/analyse-donnees-2048x1152.jpg 2048w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2024\/11\/analyse-donnees-18x10.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f573550\" data-id=\"f573550\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fee61ab elementor-widget elementor-widget-text-editor\" data-id=\"fee61ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"translation-block\"><strong>Improved Data Accuracy<\/strong>: Unlike client-side tracking, which is susceptible to ad blockers and browser restrictions, server-side tracking delivers more reliable and comprehensive data.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da47fd0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da47fd0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ffc57f3\" data-id=\"ffc57f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81e413a elementor-widget elementor-widget-text-editor\" data-id=\"81e413a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"translation-block\"><strong>Third-Party Cookie Blocking<\/strong>: Browsers like Safari and Firefox block third-party cookies by default, with Google planning to follow suit. Server-side tracking bypasses these restrictions by transferring data via secure servers.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-edd7614\" data-id=\"edd7614\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f0db96 elementor-widget elementor-widget-image\" data-id=\"6f0db96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"532\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2024\/11\/serveurs-securise-scaled.jpg\" class=\"attachment-large size-large wp-image-11866\" alt=\"secure servers\" srcset=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2024\/11\/serveurs-securise-scaled.jpg 2560w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2024\/11\/serveurs-securise-300x200.jpg 300w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2024\/11\/serveurs-securise-1024x681.jpg 1024w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2024\/11\/serveurs-securise-768x511.jpg 768w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2024\/11\/serveurs-securise-1536x1022.jpg 1536w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2024\/11\/serveurs-securise-2048x1363.jpg 2048w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2024\/11\/serveurs-securise-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8c7645 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8c7645\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65744cb\" data-id=\"65744cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aec508b elementor-widget elementor-widget-text-editor\" data-id=\"aec508b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"translation-block\"><strong>Enhanced Privacy Control and Compliance<\/strong>: Laws like Switzerland\u2019s LPD, Europe\u2019s GDPR, and California\u2019s CCPA enforce strict rules on personal data collection and processing. This model limits cookie usage in users\u2019 browsers.<\/li><li class=\"translation-block\"><strong>Performance Optimization<\/strong>: Server-side data processing reduces page load times by offloading tasks from the browser. This enhances the user experience, reduces bounce rates, and improves SEO.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a48df2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a48df2e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd20c31\" data-id=\"cd20c31\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d518bc8 elementor-widget elementor-widget-text-editor\" data-id=\"d518bc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"Titre2Car\"><span style=\"font-weight: normal;\">How to Implement Server-Side Tracking?<\/span><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1212ee2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1212ee2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54d1581\" data-id=\"54d1581\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-452164b elementor-widget elementor-widget-text-editor\" data-id=\"452164b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Setting up <strong>server-side tracking<\/strong> involves several technical steps. Here\u2019s an overview:<\/p><ol><li class=\"translation-block\"><strong>Choose a Tag Management System <\/strong>(TMS): Popular options include Google Tag Manager (GTM) Server-Side, Segment, and Tealium.<\/li><li class=\"translation-block\"><strong>Set Up a Server<\/strong> to Receive Data: Use cloud solutions like Google Cloud Platform, AWS, or Microsoft Azure to host the collection server.<\/li><li class=\"translation-block\"><strong>Integrate Marketing and Analytics Tags from platforms<\/strong> like Meta, TikTok, LinkedIn, DV360, and Google Ads: Redirect existing client-side tags to the server.<\/li><li class=\"translation-block\"><strong>Collect Events and Transmit Data<\/strong>: Server-side tracking intercepts user requests on the website server before sending them to platforms. For example, when a user performs an action (e.g., clicks or scrolls), the server logs it and relays the information to the desired platform.<\/li><\/ol><ol start=\"5\"><li class=\"translation-block\"><strong>Test Configuration<\/strong>: Ensure that data transmission is reliable and compliant by testing across browsers and devices before going live.<\/li><li class=\"translation-block\"><strong>Monitor and Optimize<\/strong>: Continuously track performance and update data collection rules to adapt to regulatory and technological changes.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70a073f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70a073f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb5436e\" data-id=\"fb5436e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fdd5d9 elementor-widget elementor-widget-text-editor\" data-id=\"7fdd5d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"Titre2Car\"><span style=\"font-weight: normal;\">Challenges of Server-Side Tracking<\/span><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8de558 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8de558\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3773bfb\" data-id=\"3773bfb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8acd84f elementor-widget elementor-widget-text-editor\" data-id=\"8acd84f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Despite its potential, server-side tracking has some challenges:<\/p><ol><li class=\"translation-block\"><strong>Implementation Complexity<\/strong><br>Setting up server-side tracking requires advanced technical skills and a robust server infrastructure.<\/li><li><strong>Co\u00fbt<\/strong><br \/>Contrairement au tracking client-side, le server-side implique des co\u00fbts suppl\u00e9mentaires en termes d\u2019h\u00e9bergement. Le choix d&rsquo;un mod\u00e8le adapt\u00e9 \u00e0 son budget et \u00e0 ses objectifs est donc essentiel.<\/li><li class=\"translation-block\"><strong>Consent Management<\/strong><br>Server-side platforms must be configured to honor user consent preferences, complicating Consent Management Platform (CMP) integration. Businesses need to ensure compliance with user choices.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f41270 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f41270\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cab0de9\" data-id=\"cab0de9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-423683b elementor-widget elementor-widget-text-editor\" data-id=\"423683b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"Titre2Car\"><span style=\"font-weight: normal;\">Putting current challenges into perspective<\/span><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aaf59d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aaf59d8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1aec89b\" data-id=\"1aec89b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf60144 elementor-widget elementor-widget-text-editor\" data-id=\"bf60144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>The \"Cookieless Future\" and Server-Side Tracking for Advertisers<\/h3><p>The shift toward a cookieless future, driven by stricter privacy regulations and browser initiatives to limit cookie usage, is reshaping digital marketing. This transition impacts traditional tracking and targeting methods, directly affecting advertisers.<\/p><p class=\"translation-block\">In this context, <strong>server-side tracking<\/strong> emerges as a viable solution for <strong>advertisers<\/strong>. By moving tracking logic to the server, this method bypasses third-party cookie restrictions, ensuring continuity in data collection and analysis. Metrics such as conversion rates, cost per acquisition (CPA), and return on investment (ROI) become more stable, as server-collected data is less prone to losses from ad blockers or privacy policies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e8de06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e8de06\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5fbbba\" data-id=\"c5fbbba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fa3603 elementor-widget elementor-widget-text-editor\" data-id=\"5fa3603\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Integrating Server-Side Tracking with Privacy Sandbox: the key to unlocking a more privacy-friendly advertising future<\/h3><p class=\"translation-block\">Google\u2019s Privacy Sandbox offers a suite of APIs and technologies to enable <strong>personalized advertising<\/strong> experiences while respecting <strong>user privacy<\/strong>. Server-side tracking complements this initiative by providing a cookie-free alternative compatible with new Google standards.<\/p><p class=\"translation-block\">Within the Privacy Sandbox framework, server-side tracking can be used to implement solutions such as the <strong>Topics API<\/strong>. This API assigns each user interest-based topics derived from their recent browsing history without disclosing personally identifiable information. These topics, calculated locally on the user\u2019s device, are then shared with advertisers to deliver relevant ads.<\/p><p class=\"translation-block\"><strong>In addition to the Topics API, solutions like the Protected Audience API and Attribution Reporting provide advanced features for measuring the effectiveness of ad campaigns and attributing conversions.<\/strong> The Protected Audience API enables more private selection and delivery of ads, while Attribution Reporting offers more accurate insights into the customer journey.<\/p><p>By combining server-side tracking with the Privacy Sandbox, advertisers can continue delivering targeted advertising experiences while respecting user choices and complying with new data protection regulations.<\/p><p class=\"translation-block\">Source\u00a0: <a href=\"https:\/\/developers.google.com\/privacy-sandbox\/private-advertising\/topics?hl=fr\" target=\"_self\">https:\/\/developers.google.com\/privacy-sandbox\/private-advertising\/topics?hl=fr<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb9d69e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb9d69e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6717255\" data-id=\"6717255\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b0f876 elementor-widget elementor-widget-text-editor\" data-id=\"5b0f876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Conclusion: The Future of Server-Side Tracking<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c862ea4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c862ea4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38cc5e7\" data-id=\"38cc5e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6206dfc elementor-widget elementor-widget-text-editor\" data-id=\"6206dfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Server-side tracking is a significant step forward for businesses seeking to optimize data collection while respecting performance and privacy constraints. As browsers tighten third-party cookie restrictions and consumers demand better data protection, server-side tracking is poised to become the standard for ambitious and sustainable data strategies.<\/p><p>To ensure a successful transition, partnering with experts in tracking and compliance, such as GTM and GDPR\/LPD specialists at Mediamix, is recommended. Contact us to leverage our expertise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b270bbb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b270bbb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ff7a38\" data-id=\"4ff7a38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f536b9 elementor-widget elementor-widget-text-editor\" data-id=\"6f536b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>FAQ on Server-Side Tracking<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52b9d8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52b9d8a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72ec268\" data-id=\"72ec268\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a0f7ad elementor-widget elementor-widget-text-editor\" data-id=\"7a0f7ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Is Server-Side Tracking suitable for all businesses?<\/h3><p>Server-side tracking can be beneficial for businesses of all sizes but is particularly recommended for those with advanced data tracking needs, such as e-commerce websites. For smaller businesses or those with limited budgets, client-side solutions may suffice, provided best practices for data privacy and security are followed.<\/p><h3>What are the costs associated with server-side tracking?<\/h3><p>Setting up a server-side infrastructure can be costly, but the return on investment is often substantial for data-driven businesses.<\/p><p>Platforms like Google Tag Manager Server-Side offer some free features, but others (like hosting) are billed based on usage.<\/p><h3>Can a client-side TMS be used alongside server-side tracking?<\/h3><p>It is entirely possible to use both simultaneously during a transition period. This approach allows for comparison of results and ensures a smooth migration to server-side tracking. However, in the long term, it is recommended to prioritize server-side tracking to fully leverage its advantages.<\/p><h3>What is FLoC (Federated Learning of Cohorts)?<\/h3><p class=\"translation-block\">FLoC was a technology developed by Google to deliver targeted ads without relying on third-party cookies. It grouped users into \u201ccohorts\u201d based on similar online behaviors, enabling audience targeting without identifying individuals. In 2021, Google discontinued FLoC due to concerns about privacy and effectiveness. It has been replaced by the <strong>Topics API<\/strong>, which assigns users general interest topics based on recent browsing history without revealing personally identifiable information.<\/p><p class=\"translation-block\">Source\u00a0: <a href=\"https:\/\/privacysandbox.com\/intl\/en_us\/proposals\/floc\/\" target=\"_self\">https:\/\/privacysandbox.com\/intl\/en_us\/proposals\/floc\/<\/a><\/p><p><a href=\"https:\/\/blog.google\/intl\/fr-fr\/nouvelles-de-lentreprise\/technologie\/topics-la-nouvelle-api-de-la-privacy\/\">https:\/\/blog.google\/intl\/fr-fr\/nouvelles-de-lentreprise\/technologie\/topics-la-nouvelle-api-de-la-privacy\/<\/a><\/p><h3>What is the Topics API?<\/h3><p>This API, part of Google\u2019s Privacy Sandbox, replaces FLoC. It associates users with general interest topics (e.g., \"technology\" or \"travel\") based on their recent browsing history. These topics are shared with advertising platforms to deliver relevant ads without transmitting specific personal data.<\/p><p class=\"translation-block\">Source\u00a0: <a href=\"https:\/\/privacysandbox.com\" target=\"_self\">privacysandbox.com<\/a><\/p><h3>What is the Protected Audience API?<\/h3><p class=\"translation-block\">Previously known as FLEDGE, the  <strong>Protected Audience API <\/strong> is part of Google\u2019s Privacy Sandbox initiative. It aims to enable retargeting and personalized audience creation without third-party cookies, while preserving user privacy.<\/p><h3>How the Protected Audience API Works:<\/h3><ul><li class=\"translation-block\"><strong>Interest Groups<\/strong>: When a user visits a website, the site can request the browser to add them to a specific interest group based on their interactions. These details are stored locally on the browser.<\/li><li class=\"translation-block\"><strong>Local Bidding<\/strong>: When a user visits a site with ad spaces, the browser runs a local auction using data from the interest groups the user belongs to. This auction determines which ad to display without sharing user data with third parties.<\/li><li class=\"translation-block\"><strong>Ad Display<\/strong>: The selected ad is shown to the user through a secure framework, ensuring that user data remains protected.<\/li><\/ul><p class=\"translation-block\">Source\u00a0: <a href=\"https:\/\/developers.google.com\/privacy-sandbox\/private-advertising\/protected-audience?hl=fr\" target=\"_self\">https:\/\/developers.google.com\/privacy-sandbox\/private-advertising\/protected-audience?hl=fr<\/a><\/p><h3>What is the Attribution Reporting API?<\/h3><p class=\"translation-block\">Part of Google\u2019s Privacy Sandbox, the <strong>Attribution Reporting API<\/strong> is designed to measure the effectiveness of online ads while safeguarding user privacy. This API allows advertisers and ad platforms to determine if an interaction with an ad (e.g., a click or impression) leads to a conversion, such as a purchase or signup, without relying on third-party cookies.<\/p><p class=\"translation-block\">Source\u00a0: <a href=\"https:\/\/developers.google.com\/privacy-sandbox\/private-advertising\/attribution-reporting\" target=\"_self\">https:\/\/developers.google.com\/privacy-sandbox\/private-advertising\/attribution-reporting<\/a><\/p><h3>How the Attribution Reporting API Works:<\/h3><ul><li class=\"translation-block\"><strong>Recording Sources<\/strong>: When a user interacts with an ad on a publisher\u2019s site, the interaction is recorded as an \u201cattribution source.\u201d<\/li><li class=\"translation-block\"><strong>Recording Triggers<\/strong>: If the user later performs a conversion action on the advertiser\u2019s site, this action is logged as an \u201cattribution trigger.\u201d<\/li><li class=\"translation-block\"><strong>Attribution Reports<\/strong>: The API matches sources and triggers to generate reports on campaign effectiveness while limiting shared data to protect user privacy.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Le tracking server-side s&rsquo;impose aujourd\u2019hui comme une alternative solide au tracking client-side pour la collecte et l\u2019analyse de donn\u00e9es. En d\u00e9pla\u00e7ant la gestion des balises vers le serveur, cette m\u00e9thode assure une plus grande pr\u00e9cision des donn\u00e9es, une meilleure protection de la vie priv\u00e9e des utilisateurs et une performance web accrue. Dans cet article, nous [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":11878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[15],"tags":[],"class_list":["post-11865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tracking Server-Side : confidentialit\u00e9 et performance | Mediamix<\/title>\n<meta name=\"description\" content=\"Le tracking server-side am\u00e9liore la pr\u00e9cision des donn\u00e9es et respecte la vie priv\u00e9e. D\u00e9couvrez comment l\u2019impl\u00e9menter efficacement avec nos experts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediamix.ch\/en\/insights\/tracking-server-side\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comprendre le tracking Server-Side\" \/>\n<meta property=\"og:description\" content=\"Le tracking server-side am\u00e9liore la pr\u00e9cision des donn\u00e9es et respecte la vie priv\u00e9e. D\u00e9couvrez comment l\u2019impl\u00e9menter efficacement avec nos experts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediamix.ch\/en\/insights\/tracking-server-side\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediamix\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediamixsa\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-27T15:33:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-29T08:09:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2024\/11\/vignette-Serverside-landscape-FR.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elio Brandolini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MediamixSa\" \/>\n<meta name=\"twitter:site\" content=\"@MediamixSa\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elio Brandolini\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/tracking-server-side#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/tracking-server-side\"},\"author\":{\"name\":\"Elio Brandolini\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#\\\/schema\\\/person\\\/16153f45d827095d8b997a29b2f6ca65\"},\"headline\":\"Comprendre le tracking Server-Side\",\"datePublished\":\"2024-11-27T15:33:18+00:00\",\"dateModified\":\"2024-11-29T08:09:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/tracking-server-side\"},\"wordCount\":2399,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/tracking-server-side#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/vignette-Serverside-landscape-FR.jpg\",\"articleSection\":[\"Insights\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/tracking-server-side\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/tracking-server-side\",\"name\":\"Tracking Server-Side : confidentialit\u00e9 et performance | Mediamix\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/tracking-server-side#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/tracking-server-side#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/vignette-Serverside-landscape-FR.jpg\",\"datePublished\":\"2024-11-27T15:33:18+00:00\",\"dateModified\":\"2024-11-29T08:09:03+00:00\",\"description\":\"Le tracking server-side am\u00e9liore la pr\u00e9cision des donn\u00e9es et respecte la vie priv\u00e9e. D\u00e9couvrez comment l\u2019impl\u00e9menter efficacement avec nos experts.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/tracking-server-side#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/tracking-server-side\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/tracking-server-side#primaryimage\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/vignette-Serverside-landscape-FR.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/vignette-Serverside-landscape-FR.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Server-side tracking for secure, optimised data collection\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/tracking-server-side#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.mediamix.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comprendre le tracking Server-Side\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/\",\"name\":\"Mediamix\",\"description\":\"International media experts\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mediamix.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#organization\",\"name\":\"Mediamix\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Logo-blanc.png\",\"contentUrl\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Logo-blanc.png\",\"width\":215,\"height\":52,\"caption\":\"Mediamix\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mediamixsa\\\/\",\"https:\\\/\\\/x.com\\\/MediamixSa\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mediamix-sa\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCcoZdvsRrE0zpAQGkpCbh-A\",\"https:\\\/\\\/www.instagram.com\\\/mediamixsa\\\/\",\"https:\\\/\\\/www.pinterest.fr\\\/MediamixSA\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#\\\/schema\\\/person\\\/16153f45d827095d8b997a29b2f6ca65\",\"name\":\"Elio Brandolini\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/en\\\/author\\\/elio\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Server-Side Tracking: privacy and performance | Mediamix","description":"Server-side tracking improves data accuracy and respects privacy. Find out how to implement it effectively from our experts.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediamix.ch\/en\/insights\/tracking-server-side\/","og_locale":"en_US","og_type":"article","og_title":"Comprendre le tracking Server-Side","og_description":"Le tracking server-side am\u00e9liore la pr\u00e9cision des donn\u00e9es et respecte la vie priv\u00e9e. D\u00e9couvrez comment l\u2019impl\u00e9menter efficacement avec nos experts.","og_url":"https:\/\/www.mediamix.ch\/en\/insights\/tracking-server-side\/","og_site_name":"Mediamix","article_publisher":"https:\/\/www.facebook.com\/mediamixsa\/","article_published_time":"2024-11-27T15:33:18+00:00","article_modified_time":"2024-11-29T08:09:03+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2024\/11\/vignette-Serverside-landscape-FR.jpg","type":"image\/jpeg"}],"author":"Elio Brandolini","twitter_card":"summary_large_image","twitter_creator":"@MediamixSa","twitter_site":"@MediamixSa","twitter_misc":{"Written by":"Elio Brandolini","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediamix.ch\/insights\/tracking-server-side#article","isPartOf":{"@id":"https:\/\/www.mediamix.ch\/insights\/tracking-server-side"},"author":{"name":"Elio Brandolini","@id":"https:\/\/www.mediamix.ch\/#\/schema\/person\/16153f45d827095d8b997a29b2f6ca65"},"headline":"Comprendre le tracking Server-Side","datePublished":"2024-11-27T15:33:18+00:00","dateModified":"2024-11-29T08:09:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediamix.ch\/insights\/tracking-server-side"},"wordCount":2399,"publisher":{"@id":"https:\/\/www.mediamix.ch\/#organization"},"image":{"@id":"https:\/\/www.mediamix.ch\/insights\/tracking-server-side#primaryimage"},"thumbnailUrl":"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2024\/11\/vignette-Serverside-landscape-FR.jpg","articleSection":["Insights"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.mediamix.ch\/insights\/tracking-server-side","url":"https:\/\/www.mediamix.ch\/insights\/tracking-server-side","name":"Server-Side Tracking: privacy and performance | Mediamix","isPartOf":{"@id":"https:\/\/www.mediamix.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediamix.ch\/insights\/tracking-server-side#primaryimage"},"image":{"@id":"https:\/\/www.mediamix.ch\/insights\/tracking-server-side#primaryimage"},"thumbnailUrl":"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2024\/11\/vignette-Serverside-landscape-FR.jpg","datePublished":"2024-11-27T15:33:18+00:00","dateModified":"2024-11-29T08:09:03+00:00","description":"Server-side tracking improves data accuracy and respects privacy. Find out how to implement it effectively from our experts.","breadcrumb":{"@id":"https:\/\/www.mediamix.ch\/insights\/tracking-server-side#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediamix.ch\/insights\/tracking-server-side"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediamix.ch\/insights\/tracking-server-side#primaryimage","url":"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2024\/11\/vignette-Serverside-landscape-FR.jpg","contentUrl":"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2024\/11\/vignette-Serverside-landscape-FR.jpg","width":1920,"height":1080,"caption":"Server-side tracking for secure, optimised data collection"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediamix.ch\/insights\/tracking-server-side#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.mediamix.ch\/"},{"@type":"ListItem","position":2,"name":"Comprendre le tracking Server-Side"}]},{"@type":"WebSite","@id":"https:\/\/www.mediamix.ch\/#website","url":"https:\/\/www.mediamix.ch\/","name":"Mediamix","description":"International media experts","publisher":{"@id":"https:\/\/www.mediamix.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediamix.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mediamix.ch\/#organization","name":"Mediamix","url":"https:\/\/www.mediamix.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediamix.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/02\/Logo-blanc.png","contentUrl":"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/02\/Logo-blanc.png","width":215,"height":52,"caption":"Mediamix"},"image":{"@id":"https:\/\/www.mediamix.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediamixsa\/","https:\/\/x.com\/MediamixSa","https:\/\/www.linkedin.com\/company\/mediamix-sa\/","https:\/\/www.youtube.com\/channel\/UCcoZdvsRrE0zpAQGkpCbh-A","https:\/\/www.instagram.com\/mediamixsa\/","https:\/\/www.pinterest.fr\/MediamixSA\/"]},{"@type":"Person","@id":"https:\/\/www.mediamix.ch\/#\/schema\/person\/16153f45d827095d8b997a29b2f6ca65","name":"Elio Brandolini","url":"https:\/\/www.mediamix.ch\/en\/author\/elio"}]}},"_links":{"self":[{"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/posts\/11865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/comments?post=11865"}],"version-history":[{"count":25,"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/posts\/11865\/revisions"}],"predecessor-version":[{"id":11895,"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/posts\/11865\/revisions\/11895"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/media\/11878"}],"wp:attachment":[{"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/media?parent=11865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/categories?post=11865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/tags?post=11865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}