{"id":11944,"date":"2025-01-23T13:38:16","date_gmt":"2025-01-23T12:38:16","guid":{"rendered":"https:\/\/www.mediamix.ch\/?p=11944"},"modified":"2025-01-23T13:42:57","modified_gmt":"2025-01-23T12:42:57","slug":"new-format-feed-instagram","status":"publish","type":"post","link":"https:\/\/www.mediamix.ch\/en\/latest-news\/nouveau-format-grille-instagram","title":{"rendered":"Instagram abandons the square format for the profile grid: A development to be taken seriously for your sponsored content"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11944\" class=\"elementor elementor-11944\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6856d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6856d2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79fd94a\" data-id=\"79fd94a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbd8e20 elementor-widget elementor-widget-text-editor\" data-id=\"fbd8e20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Since its inception, Instagram has established itself as the leading platform for sharing creative and inspiring visuals. For years, the iconic square format has been at the heart of its DNA. Instagram recently took a major step forward by adopting the 4:5 vertical format by default for publications in the profile grid.<\/span><\/p><h2><b>A format designed for the mobile screen<\/b><\/h2><p><span style=\"font-weight: 400;\">The 4:5 vertical format reflects a fundamental trend in content consumption: the dominance of mobile. With smartphone screens getting bigger and full-screen usage becoming increasingly prevalent, this format maximises visual impact by capturing a larger part of the user's screen.<\/span><\/p><p><span style=\"font-weight: 400;\">For sponsored publications, this means that your visuals have even more potential to capture the attention of a scrolling user. However, it's crucial to adapt your creative to this format to avoid empty zones or an unbalanced composition. For the moment, the 4:5 format is recommended by the meta platform, but the 1:1 format has not yet been banned.<\/span><\/p><h2><b>Uniformity with Stories and Reels<\/b><\/h2><p><span style=\"font-weight: 400;\">This new format is in line with Stories and Reels, which already use the 9:16 vertical format. By harmonising formats, Instagram is encouraging users to create more immersive and consistent content across its various features.<\/span><\/p><p><span style=\"font-weight: 400;\">For brands, this means a unique opportunity to recycle or repurpose content intended for Reels in the News Feed, thereby reducing production costs. However, beware: effective content in the Reels does not guarantee the same success in the News Feed, where the pace and context are different.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d91afaf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d91afaf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2943691\" data-id=\"2943691\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08cd17b elementor-widget elementor-widget-image\" data-id=\"08cd17b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"605\" height=\"282\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2025\/01\/differents-ratio-instagram.webp\" class=\"attachment-large size-large wp-image-11947\" alt=\"diff\u00e9rents ratio instagram\" srcset=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2025\/01\/differents-ratio-instagram.webp 605w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2025\/01\/differents-ratio-instagram-300x140.webp 300w, https:\/\/www.mediamix.ch\/wp-content\/uploads\/2025\/01\/differents-ratio-instagram-18x8.webp 18w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-acd4d3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"acd4d3e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60eed79\" data-id=\"60eed79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0e6078 elementor-widget elementor-widget-text-editor\" data-id=\"b0e6078\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>The importance of user experience<\/b><\/h2><p><span style=\"font-weight: 400;\">With this new format, Instagram is reaffirming the importance of the user experience. Users expect visuals that are uncluttered, captivating and adapted to the way they navigate the platform. This not only affects organic posts, but also sponsored ads.<\/span><\/p><p><span style=\"font-weight: 400;\">Brands need to think about their visual storytelling to make the most of this vertical space with strategically placed textual hooks. Capturing the essence of your message in a few seconds is more critical than ever.<\/span><\/p><h2><b>Production costs to consider<\/b><\/h2><p><span style=\"font-weight: 400;\">Switching to a new format can entail additional costs for adjusting or recreating existing content. However, it's best to think of this as a strategic investment. Poorly adapted creative not only risks missing its target, but also diluting the brand image.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, for an advertisement in the feed, we recommend using a 4:5 format, although 1:1 is still accepted. For Stories and Reels, the format is always 9:16. It is therefore possible to plan versatile visuals that respect these dimensions while fitting harmoniously into the new grid.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Depuis ses d\u00e9buts, Instagram s\u2019est impos\u00e9 comme la plateforme de r\u00e9f\u00e9rence pour le partage de visuels cr\u00e9atifs et inspirants. Pendant des ann\u00e9es, le format carr\u00e9 embl\u00e9matique a \u00e9t\u00e9 au c\u0153ur de son ADN. Instagram a r\u00e9cemment franchi une \u00e9tape importante en adoptant le format vertical 4:5 par d\u00e9faut pour les publications dans la grille de [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":11945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[14],"tags":[],"class_list":["post-11944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Instagram abandonne le format carr\u00e9 pour la grille de profil : Une \u00e9volution \u00e0 prendre au s\u00e9rieux pour vos contenus sponsoris\u00e9s - Mediamix<\/title>\n<meta name=\"description\" content=\"Le format vertical 4:5 refl\u00e8te une tendance de fond dans la consommation de contenu : la domination du mobile. Avec des \u00e9crans de smartphones qui s\u2019agrandissent et une utilisation en plein \u00e9cran de plus en plus pr\u00e9dominante, ce format maximise l\u2019impact visuel en capturant une plus grande partie de l\u2019\u00e9cran de l\u2019utilisateur.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediamix.ch\/en\/latest-news\/new-format-feed-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram abandonne le format carr\u00e9 pour la grille de profil : Une \u00e9volution \u00e0 prendre au s\u00e9rieux pour vos contenus sponsoris\u00e9s\" \/>\n<meta property=\"og:description\" content=\"Le format vertical 4:5 refl\u00e8te une tendance de fond dans la consommation de contenu : la domination du mobile. Avec des \u00e9crans de smartphones qui s\u2019agrandissent et une utilisation en plein \u00e9cran de plus en plus pr\u00e9dominante, ce format maximise l\u2019impact visuel en capturant une plus grande partie de l\u2019\u00e9cran de l\u2019utilisateur.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediamix.ch\/en\/latest-news\/new-format-feed-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediamix\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediamixsa\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-23T12:38:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-23T12:42:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2025\/01\/vignette-nouveau-format-instagram-FR.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elio Brandolini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MediamixSa\" \/>\n<meta name=\"twitter:site\" content=\"@MediamixSa\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elio Brandolini\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/latest-news\\\/nouveau-format-grille-instagram#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/latest-news\\\/nouveau-format-grille-instagram\"},\"author\":{\"name\":\"Elio Brandolini\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#\\\/schema\\\/person\\\/16153f45d827095d8b997a29b2f6ca65\"},\"headline\":\"Instagram abandonne le format carr\u00e9 pour la grille de profil : Une \u00e9volution \u00e0 prendre au s\u00e9rieux pour vos contenus sponsoris\u00e9s\",\"datePublished\":\"2025-01-23T12:38:16+00:00\",\"dateModified\":\"2025-01-23T12:42:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/latest-news\\\/nouveau-format-grille-instagram\"},\"wordCount\":541,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/latest-news\\\/nouveau-format-grille-instagram#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/vignette-nouveau-format-instagram-FR.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/latest-news\\\/nouveau-format-grille-instagram\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/latest-news\\\/nouveau-format-grille-instagram\",\"name\":\"Instagram abandonne le format carr\u00e9 pour la grille de profil : Une \u00e9volution \u00e0 prendre au s\u00e9rieux pour vos contenus sponsoris\u00e9s - Mediamix\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/latest-news\\\/nouveau-format-grille-instagram#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/latest-news\\\/nouveau-format-grille-instagram#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/vignette-nouveau-format-instagram-FR.jpg\",\"datePublished\":\"2025-01-23T12:38:16+00:00\",\"dateModified\":\"2025-01-23T12:42:57+00:00\",\"description\":\"Le format vertical 4:5 refl\u00e8te une tendance de fond dans la consommation de contenu : la domination du mobile. 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