{"id":12186,"date":"2025-12-15T13:32:55","date_gmt":"2025-12-15T12:32:55","guid":{"rendered":"https:\/\/www.mediamix.ch\/?p=12186"},"modified":"2025-12-15T13:42:08","modified_gmt":"2025-12-15T12:42:08","slug":"back-to-school-campaign","status":"publish","type":"post","link":"https:\/\/www.mediamix.ch\/en\/non-classe\/campagne-back-to-school","title":{"rendered":"Back to School Campaign: Smashing Results!"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12186\" class=\"elementor elementor-12186\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7bceba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7bceba\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a82e9b5\" data-id=\"a82e9b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcc052b elementor-widget elementor-widget-text-editor\" data-id=\"fcc052b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Back to School Campaign: Smashing Results!<\/strong><\/h2><p><strong>In a sector as competitive as the fitness industry, September is the moment of truth. For 2025, Let\u2019s Go Fitness chose to make a strong impact with a major new campaign orchestrated to dominate the market.<\/strong><\/p><h3><strong>The Objective: Visibility and Acquisition<\/strong><\/h3><p>For this strategic period, the ambition was twofold. It wasn't just about maintaining top-of-mind awareness, but about triggering concrete action. The main goal defined with the brand was clear: to significantly boost global visibility while attracting a substantial volume of potential new members to the clubs.<\/p><h3><strong>The Strategy: A Targeted 360\u00b0 Approach<\/strong><\/h3><p>To maximize impact and meet these ambitious goals, Mediamix deployed a strategy skillfully combining digital and offline worlds. The approach relied on two fundamental pillars:<\/p><ol><li class=\"translation-block\"><strong>Format Variety:<\/strong>  \nMultiplying touchpoints to guide the user throughout their journey.<\/li><li class=\"translation-block\"><strong>Precision Targeting: <\/strong>A specific focus on sports audiences, ensuring the message reached those most likely to take action.<\/li><\/ol><h3><strong>The Results<\/strong><\/h3><p>Thanks to this tailor-made strategy and the management of levers by our teams, the campaign generated impressive performance volumes:<\/p><ul><li class=\"translation-block\"><strong>74,869 conversions, <\/strong>demonstrating strong audience responsiveness.<\/li><li class=\"translation-block\"><strong>2,231,961 unique people reached<\/strong>,<\/li><\/ul><h3><strong>The Mediamix x Let's Go Fitness Partnership<\/strong><\/h3><p>Alongside Let\u2019s Go Fitness, Mediamix worked to define the right levers to activate to boost these performances. It is a strategy designed to transform every campaign into a true brand experience and grow the community with every pedal stroke.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Case Study : Une rentr\u00e9e 2025 record pour Let\u2019s Go Fitness Dans un secteur aussi concurrentiel que le fitness, la rentr\u00e9e de septembre est le moment de v\u00e9rit\u00e9. Pour l&rsquo;ann\u00e9e 2025, Let\u2019s Go Fitness a choisi de frapper fort avec une nouvelle campagne d&rsquo;envergure, orchestr\u00e9e pour dominer le march\u00e9. L&rsquo;Objectif : Visibilit\u00e9 et Acquisition Pour [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":12191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Campagne back to school: les chiffres cartonnent! - Mediamix<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediamix.ch\/en\/non-classe\/back-to-school-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campagne back to school: les chiffres cartonnent!\" \/>\n<meta property=\"og:description\" content=\"Case Study : Une rentr\u00e9e 2025 record pour Let\u2019s Go Fitness Dans un secteur aussi concurrentiel que le fitness, la rentr\u00e9e de septembre est le moment de v\u00e9rit\u00e9. Pour l&rsquo;ann\u00e9e 2025, Let\u2019s Go Fitness a choisi de frapper fort avec une nouvelle campagne d&rsquo;envergure, orchestr\u00e9e pour dominer le march\u00e9. L&rsquo;Objectif : Visibilit\u00e9 et Acquisition Pour [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediamix.ch\/en\/non-classe\/back-to-school-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediamix\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediamixsa\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-15T12:32:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T12:42:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2025\/12\/Group-27.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Isayah Crisinel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MediamixSa\" \/>\n<meta name=\"twitter:site\" content=\"@MediamixSa\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Isayah Crisinel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/non-classe\\\/campagne-back-to-school#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/non-classe\\\/campagne-back-to-school\"},\"author\":{\"name\":\"Isayah Crisinel\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#\\\/schema\\\/person\\\/f47c01e858816f65f10514ebbc6c46a0\"},\"headline\":\"Campagne back to school: les chiffres cartonnent!\",\"datePublished\":\"2025-12-15T12:32:55+00:00\",\"dateModified\":\"2025-12-15T12:42:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/non-classe\\\/campagne-back-to-school\"},\"wordCount\":335,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/non-classe\\\/campagne-back-to-school#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Group-27.png\",\"articleSection\":[\"Non class\u00e9\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/non-classe\\\/campagne-back-to-school\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/non-classe\\\/campagne-back-to-school\",\"name\":\"Campagne back to school: les chiffres cartonnent! - Mediamix\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/non-classe\\\/campagne-back-to-school#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/non-classe\\\/campagne-back-to-school#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Group-27.png\",\"datePublished\":\"2025-12-15T12:32:55+00:00\",\"dateModified\":\"2025-12-15T12:42:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/non-classe\\\/campagne-back-to-school#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mediamix.ch\\\/non-classe\\\/campagne-back-to-school\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/non-classe\\\/campagne-back-to-school#primaryimage\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Group-27.png\",\"contentUrl\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Group-27.png\",\"width\":1920,\"height\":1080,\"caption\":\"Campagne back to school: les chiffres cartonnent!\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/non-classe\\\/campagne-back-to-school#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.mediamix.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Campagne back to school: les chiffres cartonnent!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/\",\"name\":\"Mediamix\",\"description\":\"International media experts\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mediamix.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#organization\",\"name\":\"Mediamix\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Logo-blanc.png\",\"contentUrl\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Logo-blanc.png\",\"width\":215,\"height\":52,\"caption\":\"Mediamix\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mediamixsa\\\/\",\"https:\\\/\\\/x.com\\\/MediamixSa\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mediamix-sa\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCcoZdvsRrE0zpAQGkpCbh-A\",\"https:\\\/\\\/www.instagram.com\\\/mediamixsa\\\/\",\"https:\\\/\\\/www.pinterest.fr\\\/MediamixSA\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#\\\/schema\\\/person\\\/f47c01e858816f65f10514ebbc6c46a0\",\"name\":\"Isayah Crisinel\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/en\\\/author\\\/isayah\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Campagne back to school: les chiffres cartonnent! - Mediamix","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediamix.ch\/en\/non-classe\/back-to-school-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Campagne back to school: les chiffres cartonnent!","og_description":"Case Study : Une rentr\u00e9e 2025 record pour Let\u2019s Go Fitness Dans un secteur aussi concurrentiel que le fitness, la rentr\u00e9e de septembre est le moment de v\u00e9rit\u00e9. Pour l&rsquo;ann\u00e9e 2025, Let\u2019s Go Fitness a choisi de frapper fort avec une nouvelle campagne d&rsquo;envergure, orchestr\u00e9e pour dominer le march\u00e9. L&rsquo;Objectif : Visibilit\u00e9 et Acquisition Pour [&hellip;]","og_url":"https:\/\/www.mediamix.ch\/en\/non-classe\/back-to-school-campaign\/","og_site_name":"Mediamix","article_publisher":"https:\/\/www.facebook.com\/mediamixsa\/","article_published_time":"2025-12-15T12:32:55+00:00","article_modified_time":"2025-12-15T12:42:08+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2025\/12\/Group-27.png","type":"image\/png"}],"author":"Isayah Crisinel","twitter_card":"summary_large_image","twitter_creator":"@MediamixSa","twitter_site":"@MediamixSa","twitter_misc":{"Written by":"Isayah Crisinel","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediamix.ch\/non-classe\/campagne-back-to-school#article","isPartOf":{"@id":"https:\/\/www.mediamix.ch\/non-classe\/campagne-back-to-school"},"author":{"name":"Isayah Crisinel","@id":"https:\/\/www.mediamix.ch\/#\/schema\/person\/f47c01e858816f65f10514ebbc6c46a0"},"headline":"Campagne back to school: les chiffres cartonnent!","datePublished":"2025-12-15T12:32:55+00:00","dateModified":"2025-12-15T12:42:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediamix.ch\/non-classe\/campagne-back-to-school"},"wordCount":335,"publisher":{"@id":"https:\/\/www.mediamix.ch\/#organization"},"image":{"@id":"https:\/\/www.mediamix.ch\/non-classe\/campagne-back-to-school#primaryimage"},"thumbnailUrl":"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2025\/12\/Group-27.png","articleSection":["Non class\u00e9"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.mediamix.ch\/non-classe\/campagne-back-to-school","url":"https:\/\/www.mediamix.ch\/non-classe\/campagne-back-to-school","name":"Campagne back to school: les chiffres cartonnent! - Mediamix","isPartOf":{"@id":"https:\/\/www.mediamix.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediamix.ch\/non-classe\/campagne-back-to-school#primaryimage"},"image":{"@id":"https:\/\/www.mediamix.ch\/non-classe\/campagne-back-to-school#primaryimage"},"thumbnailUrl":"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2025\/12\/Group-27.png","datePublished":"2025-12-15T12:32:55+00:00","dateModified":"2025-12-15T12:42:08+00:00","breadcrumb":{"@id":"https:\/\/www.mediamix.ch\/non-classe\/campagne-back-to-school#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediamix.ch\/non-classe\/campagne-back-to-school"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediamix.ch\/non-classe\/campagne-back-to-school#primaryimage","url":"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2025\/12\/Group-27.png","contentUrl":"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2025\/12\/Group-27.png","width":1920,"height":1080,"caption":"Campagne back to school: les chiffres cartonnent!"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediamix.ch\/non-classe\/campagne-back-to-school#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.mediamix.ch\/"},{"@type":"ListItem","position":2,"name":"Campagne back to school: les chiffres cartonnent!"}]},{"@type":"WebSite","@id":"https:\/\/www.mediamix.ch\/#website","url":"https:\/\/www.mediamix.ch\/","name":"Mediamix","description":"International media experts","publisher":{"@id":"https:\/\/www.mediamix.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediamix.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mediamix.ch\/#organization","name":"Mediamix","url":"https:\/\/www.mediamix.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediamix.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/02\/Logo-blanc.png","contentUrl":"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/02\/Logo-blanc.png","width":215,"height":52,"caption":"Mediamix"},"image":{"@id":"https:\/\/www.mediamix.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediamixsa\/","https:\/\/x.com\/MediamixSa","https:\/\/www.linkedin.com\/company\/mediamix-sa\/","https:\/\/www.youtube.com\/channel\/UCcoZdvsRrE0zpAQGkpCbh-A","https:\/\/www.instagram.com\/mediamixsa\/","https:\/\/www.pinterest.fr\/MediamixSA\/"]},{"@type":"Person","@id":"https:\/\/www.mediamix.ch\/#\/schema\/person\/f47c01e858816f65f10514ebbc6c46a0","name":"Isayah Crisinel","url":"https:\/\/www.mediamix.ch\/en\/author\/isayah"}]}},"_links":{"self":[{"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/posts\/12186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/comments?post=12186"}],"version-history":[{"count":1,"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/posts\/12186\/revisions"}],"predecessor-version":[{"id":12192,"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/posts\/12186\/revisions\/12192"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/media\/12191"}],"wp:attachment":[{"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/media?parent=12186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/categories?post=12186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/tags?post=12186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}