{"id":12210,"date":"2026-02-04T11:33:14","date_gmt":"2026-02-04T10:33:14","guid":{"rendered":"https:\/\/www.mediamix.ch\/?p=12210"},"modified":"2026-02-19T14:00:04","modified_gmt":"2026-02-19T13:00:04","slug":"understand-today-to-act-tomorrow-1","status":"publish","type":"post","link":"https:\/\/www.mediamix.ch\/en\/insights\/comprendre-aujourdhui-pour-agir-demain","title":{"rendered":"SEO, AEO, and AI Engines: Understand today to act tomorrow"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12210\" class=\"elementor elementor-12210\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d50176d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d50176d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a85712d\" data-id=\"a85712d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-473c0c7 elementor-widget elementor-widget-text-editor\" data-id=\"473c0c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In recent years, the way internet users find information has undergone a profound shift. Today, an increasing number of searches no longer end with a click to a website, but with an immediate answer provided by an AI engine or a conversational assistant. This phenomenon is no longer marginal: AI-generated response environments (such as AI Overviews, chatbots, or voice assistants) represent a growing share of user interactions. In some cases, up to 40% of queries now display direct snippets without generating a click to a traditional website.<\/span><\/p><p class=\"translation-block\"><span style=\"font-weight: 400\">In this context, optimizing a site to rank well in Google is no longer enough. The emergence of <\/span><b>Answer Engine Optimization (AEO)<\/b><span style=\"font-weight: 400\">  complements traditional SEO: instead of simply aiming for a good position in search results, the challenge is now to become the source directly cited by the AI when a user asks a question.<\/span><\/p><h3><b>1) AEO in Practice: How AI Choses Its Answers<\/b><\/h3><p><span style=\"font-weight: 400;\">AEO involves structuring and drafting content so that it is easily interpretable, understandable, and reusable by AI-based response engines like ChatGPT, Google Search Generative Experience (SGE), Gemini, or Perplexity. Unlike classic SEO\u2014which focuses on page ranking\u2014AEO aims to have content selected as a <\/span><b>direct answer<\/b><span style=\"font-weight: 400;\"> as a query, providing concise, verifiable, and clear information.<\/span><\/p><p><strong>Best practices include:<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Producing immediate, short, and factual answers at the very beginning of a page or content block.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Structuring texts with hierarchical headings, lists, and FAQs to facilitate automatic extraction.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using relevant structured data (schema markup: FAQPage, HowTo, Article, etc.).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adapting vocabulary to users' natural phrasing, particularly for voice search.<\/span><\/li><\/ul><p class=\"translation-block\"><span style=\"font-weight: 400\">AEO is thus characterized by a focus on <\/span><b>answer quality<\/b><span style=\"font-weight: 400\"> rather than traffic volume: the goal is no longer just to attract clicks, but to be the answer provided by the AI.<\/span><\/p><h3><b>2) Why AEO Does Not Replace SEO (And Must Not Be Ignored)<\/b><\/h3><p><span style=\"font-weight: 400;\">Assuming AEO renders SEO obsolete would be a mistake. The two approaches complement and reinforce each other. Without solid SEO, content is neither sufficiently visible, nor correctly indexed, nor deemed credible by engines. The fundamentals of SEO\u2014content relevance, domain authority, and technical quality\u2014remain essential to hope for pickup by AIs.<\/span><\/p><p><span style=\"font-weight: 400;\">Furthermore, many use cases, particularly transactional or complex queries, continue to generate traffic via clicks from classic SEO results. A strategy that neglects one or the other risks missing out on significant opportunities.<\/span><\/p><p class=\"translation-block\"><span style=\"font-weight: 400\">AEO does not replace SEO: it <\/span><b>extends its objectives<\/b><span style=\"font-weight: 400\"> to a new search ecosystem, centered on the answer rather than the link.<\/span><\/p><h3><b>3) Measuring the Impact of AEO Today<\/b><\/h3><p><span style=\"font-weight: 400;\">There is not yet a direct, standardized metric for content pickup by an AI; AEO remains partially opaque. However, certain signals can be tracked: the evolution of long-tail queries, informational visibility, presence on question-oriented queries, and traffic coming from AI platforms.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> Tools like Semrush allow for the analysis of these indirect signals to identify trends by cross-referencing classic SEO data with shifts in search behavior.<\/span><\/p><h3><strong>Conclusion<\/strong><\/h3><p><span style=\"font-weight: 400;\">SEO is evolving, not disappearing. AEO does not replace it; it completes it\u00a0 \u00a0 \u00a0 \u00a0 <\/span><\/p><p><span style=\"font-weight: 400;\">At <strong>Mediamix<\/strong>, we guide brands through this transition by mobilizing our SEO expertise, structuring existing content, and analyzing new usages related to conversational search. Our approach aims to strengthen the sustainable visibility of sites\u2014both in traditional search engines and in AI-generated responses\u2014to position our clients as references in their sector.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Depuis quelques ann\u00e9es, la mani\u00e8re dont les internautes trouvent de l\u2019information \u00e9volue profond\u00e9ment. Aujourd\u2019hui, de plus en plus de recherches ne se terminent plus par un clic vers un site, mais par une r\u00e9ponse imm\u00e9diate fournie par un moteur IA ou un assistant conversationnel. Ce ph\u00e9nom\u00e8ne n\u2019est plus marginal : les environnements de r\u00e9ponse g\u00e9n\u00e9r\u00e9s [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":12217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[15],"tags":[],"class_list":["post-12210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SEO, AEO et moteurs IA : comprendre aujourd\u2019hui pour agir demain - Mediamix<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediamix.ch\/en\/insights\/understand-today-to-act-tomorrow-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO, AEO et moteurs IA : comprendre aujourd\u2019hui pour agir demain\" \/>\n<meta property=\"og:description\" content=\"Depuis quelques ann\u00e9es, la mani\u00e8re dont les internautes trouvent de l\u2019information \u00e9volue profond\u00e9ment. Aujourd\u2019hui, de plus en plus de recherches ne se terminent plus par un clic vers un site, mais par une r\u00e9ponse imm\u00e9diate fournie par un moteur IA ou un assistant conversationnel. Ce ph\u00e9nom\u00e8ne n\u2019est plus marginal : les environnements de r\u00e9ponse g\u00e9n\u00e9r\u00e9s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediamix.ch\/en\/insights\/understand-today-to-act-tomorrow-1\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediamix\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediamixsa\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-04T10:33:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-19T13:00:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2026\/02\/jj1920x1080-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Isayah Crisinel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MediamixSa\" \/>\n<meta name=\"twitter:site\" content=\"@MediamixSa\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Isayah Crisinel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/comprendre-aujourdhui-pour-agir-demain#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/comprendre-aujourdhui-pour-agir-demain\"},\"author\":{\"name\":\"Isayah Crisinel\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#\\\/schema\\\/person\\\/f47c01e858816f65f10514ebbc6c46a0\"},\"headline\":\"SEO, AEO et moteurs IA : comprendre aujourd\u2019hui pour agir demain\",\"datePublished\":\"2026-02-04T10:33:14+00:00\",\"dateModified\":\"2026-02-19T13:00:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/comprendre-aujourdhui-pour-agir-demain\"},\"wordCount\":725,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/comprendre-aujourdhui-pour-agir-demain#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/jj1920x1080.png\",\"articleSection\":[\"Insights\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/comprendre-aujourdhui-pour-agir-demain\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/comprendre-aujourdhui-pour-agir-demain\",\"name\":\"SEO, AEO et moteurs IA : comprendre aujourd\u2019hui pour agir demain - Mediamix\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/comprendre-aujourdhui-pour-agir-demain#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/comprendre-aujourdhui-pour-agir-demain#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/jj1920x1080.png\",\"datePublished\":\"2026-02-04T10:33:14+00:00\",\"dateModified\":\"2026-02-19T13:00:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/comprendre-aujourdhui-pour-agir-demain#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/comprendre-aujourdhui-pour-agir-demain\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/comprendre-aujourdhui-pour-agir-demain#primaryimage\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/jj1920x1080.png\",\"contentUrl\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/jj1920x1080.png\",\"width\":1920,\"height\":1080,\"caption\":\"SEO, AEO et moteurs IA : comprendre aujourd\u2019hui pour agir demain\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/comprendre-aujourdhui-pour-agir-demain#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.mediamix.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO, AEO et moteurs IA : comprendre aujourd\u2019hui pour agir demain\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/\",\"name\":\"Mediamix\",\"description\":\"International media experts\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mediamix.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#organization\",\"name\":\"Mediamix\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Logo-blanc.png\",\"contentUrl\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Logo-blanc.png\",\"width\":215,\"height\":52,\"caption\":\"Mediamix\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mediamixsa\\\/\",\"https:\\\/\\\/x.com\\\/MediamixSa\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mediamix-sa\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCcoZdvsRrE0zpAQGkpCbh-A\",\"https:\\\/\\\/www.instagram.com\\\/mediamixsa\\\/\",\"https:\\\/\\\/www.pinterest.fr\\\/MediamixSA\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#\\\/schema\\\/person\\\/f47c01e858816f65f10514ebbc6c46a0\",\"name\":\"Isayah Crisinel\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/en\\\/author\\\/isayah\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"SEO, AEO et moteurs IA : comprendre aujourd\u2019hui pour agir demain - Mediamix","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediamix.ch\/en\/insights\/understand-today-to-act-tomorrow-1\/","og_locale":"en_US","og_type":"article","og_title":"SEO, AEO et moteurs IA : comprendre aujourd\u2019hui pour agir demain","og_description":"Depuis quelques ann\u00e9es, la mani\u00e8re dont les internautes trouvent de l\u2019information \u00e9volue profond\u00e9ment. Aujourd\u2019hui, de plus en plus de recherches ne se terminent plus par un clic vers un site, mais par une r\u00e9ponse imm\u00e9diate fournie par un moteur IA ou un assistant conversationnel. Ce ph\u00e9nom\u00e8ne n\u2019est plus marginal : les environnements de r\u00e9ponse g\u00e9n\u00e9r\u00e9s [&hellip;]","og_url":"https:\/\/www.mediamix.ch\/en\/insights\/understand-today-to-act-tomorrow-1\/","og_site_name":"Mediamix","article_publisher":"https:\/\/www.facebook.com\/mediamixsa\/","article_published_time":"2026-02-04T10:33:14+00:00","article_modified_time":"2026-02-19T13:00:04+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2026\/02\/jj1920x1080-1024x576.png","type":"image\/png"}],"author":"Isayah Crisinel","twitter_card":"summary_large_image","twitter_creator":"@MediamixSa","twitter_site":"@MediamixSa","twitter_misc":{"Written by":"Isayah Crisinel","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediamix.ch\/insights\/comprendre-aujourdhui-pour-agir-demain#article","isPartOf":{"@id":"https:\/\/www.mediamix.ch\/insights\/comprendre-aujourdhui-pour-agir-demain"},"author":{"name":"Isayah Crisinel","@id":"https:\/\/www.mediamix.ch\/#\/schema\/person\/f47c01e858816f65f10514ebbc6c46a0"},"headline":"SEO, AEO et moteurs IA : comprendre aujourd\u2019hui pour agir demain","datePublished":"2026-02-04T10:33:14+00:00","dateModified":"2026-02-19T13:00:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediamix.ch\/insights\/comprendre-aujourdhui-pour-agir-demain"},"wordCount":725,"publisher":{"@id":"https:\/\/www.mediamix.ch\/#organization"},"image":{"@id":"https:\/\/www.mediamix.ch\/insights\/comprendre-aujourdhui-pour-agir-demain#primaryimage"},"thumbnailUrl":"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2026\/02\/jj1920x1080.png","articleSection":["Insights"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.mediamix.ch\/insights\/comprendre-aujourdhui-pour-agir-demain","url":"https:\/\/www.mediamix.ch\/insights\/comprendre-aujourdhui-pour-agir-demain","name":"SEO, AEO et moteurs IA : comprendre aujourd\u2019hui pour agir demain - Mediamix","isPartOf":{"@id":"https:\/\/www.mediamix.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediamix.ch\/insights\/comprendre-aujourdhui-pour-agir-demain#primaryimage"},"image":{"@id":"https:\/\/www.mediamix.ch\/insights\/comprendre-aujourdhui-pour-agir-demain#primaryimage"},"thumbnailUrl":"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2026\/02\/jj1920x1080.png","datePublished":"2026-02-04T10:33:14+00:00","dateModified":"2026-02-19T13:00:04+00:00","breadcrumb":{"@id":"https:\/\/www.mediamix.ch\/insights\/comprendre-aujourdhui-pour-agir-demain#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediamix.ch\/insights\/comprendre-aujourdhui-pour-agir-demain"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediamix.ch\/insights\/comprendre-aujourdhui-pour-agir-demain#primaryimage","url":"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2026\/02\/jj1920x1080.png","contentUrl":"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2026\/02\/jj1920x1080.png","width":1920,"height":1080,"caption":"SEO, AEO et moteurs IA : comprendre aujourd\u2019hui pour agir demain"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediamix.ch\/insights\/comprendre-aujourdhui-pour-agir-demain#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.mediamix.ch\/"},{"@type":"ListItem","position":2,"name":"SEO, AEO et moteurs IA : comprendre aujourd\u2019hui pour agir demain"}]},{"@type":"WebSite","@id":"https:\/\/www.mediamix.ch\/#website","url":"https:\/\/www.mediamix.ch\/","name":"Mediamix","description":"International media experts","publisher":{"@id":"https:\/\/www.mediamix.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediamix.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mediamix.ch\/#organization","name":"Mediamix","url":"https:\/\/www.mediamix.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediamix.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/02\/Logo-blanc.png","contentUrl":"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/02\/Logo-blanc.png","width":215,"height":52,"caption":"Mediamix"},"image":{"@id":"https:\/\/www.mediamix.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediamixsa\/","https:\/\/x.com\/MediamixSa","https:\/\/www.linkedin.com\/company\/mediamix-sa\/","https:\/\/www.youtube.com\/channel\/UCcoZdvsRrE0zpAQGkpCbh-A","https:\/\/www.instagram.com\/mediamixsa\/","https:\/\/www.pinterest.fr\/MediamixSA\/"]},{"@type":"Person","@id":"https:\/\/www.mediamix.ch\/#\/schema\/person\/f47c01e858816f65f10514ebbc6c46a0","name":"Isayah Crisinel","url":"https:\/\/www.mediamix.ch\/en\/author\/isayah"}]}},"_links":{"self":[{"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/posts\/12210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/comments?post=12210"}],"version-history":[{"count":7,"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/posts\/12210\/revisions"}],"predecessor-version":[{"id":12220,"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/posts\/12210\/revisions\/12220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/media\/12217"}],"wp:attachment":[{"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/media?parent=12210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/categories?post=12210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediamix.ch\/en\/wp-json\/wp\/v2\/tags?post=12210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}