{"id":12405,"date":"2026-06-26T02:17:45","date_gmt":"2026-06-26T00:17:45","guid":{"rendered":"https:\/\/www.mediamix.ch\/?p=12405"},"modified":"2026-06-26T14:14:21","modified_gmt":"2026-06-26T12:14:21","slug":"case-study-magic-pass","status":"publish","type":"post","link":"https:\/\/www.mediamix.ch\/en\/business-cases\/case-study-magic-pass","title":{"rendered":"Magic Pass: What if offline were still a powerful growth accelerator?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12405\" class=\"elementor elementor-12405\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6230c91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6230c91\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a1b101\" data-id=\"2a1b101\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ada0e98 elementor-widget elementor-widget-text-editor\" data-id=\"ada0e98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Magic Pass: What if offline were still a powerful growth accelerator?<\/b><\/h2><p class=\"translation-block\"><span style=\"font-weight: 400\">At a time when most media strategies focus on digital, one question deserves to be asked:<\/span><b>how do you create a massive impact in just a few weeks?<\/b><\/p><p class=\"translation-block\"><span style=\"font-weight: 400\">For the launch of the <\/span><b>Magic Pass 2026\/2027<\/b><span style=\"font-weight: 400\"> edition, the stakes were clear: generate maximum sales from the very start of commercialization. In such a short period, every day counts.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12b8193 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12b8193\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50071fd\" data-id=\"50071fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5230965 elementor-widget elementor-widget-image\" data-id=\"5230965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2026\/06\/MAGIC-PASS-COOPERATION_THONON-LES-BAINS_DEV-N\u00b0-27-AVENUE-DE-GENEVE_74281.00182.01.01.03-1-scaled.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fda7c60 elementor-widget elementor-widget-text-editor\" data-id=\"fda7c60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>\u00a0 \u00a0 \u00a0OOH billboard at a petrol station in Thonon-les-Bains<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0ad2c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0ad2c1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3dec3a\" data-id=\"e3dec3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5784b63 elementor-widget elementor-widget-text-editor\" data-id=\"5784b63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Our conviction?<\/h3><p>When it comes to rapidly building awareness and triggering purchase intent on a large scale, offline remains an incredibly effective lever.<\/p><p class=\"translation-block\"><span style=\"font-weight: 400\">We therefore designed a strategy relying exclusively on two powerful media channels:<\/span><b>out-of-home advertising and television.<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p>The objective was not simply to be visible, but to be <b>seen, seen again, and remembered.<\/b>.<\/p><p>From tram wraps in Geneva to train lines around Zurich, along with a strong television presence, each touchpoint reinforced the previous one. This controlled repetition successfully anchored Magic Pass in consumers' minds just as their purchasing decisions were taking shape.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0a811c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0a811c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f12e4f6\" data-id=\"f12e4f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd102b3 elementor-widget elementor-widget-text-editor\" data-id=\"cd102b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>The results speak for themselves<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>81.5 million contacts generated<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\" class=\"translation-block\"><b>+18% visibility compared to the previous year<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>+53% contacts via OOH advertising<\/b><span style=\"font-weight: 400;\"> in Switzerland<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Over 30 million TV contacts<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>+23% sales<\/b><span style=\"font-weight: 400;\"> compared to the previous edition<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5f5bed0\" data-id=\"5f5bed0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-900a7cf elementor-widget-tablet_extra__width-initial elementor-widget elementor-widget-image\" data-id=\"900a7cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2026\/06\/MAGIC-PASS-COOPERATION_CLUSES_DEV-N\u00b0-1415-AV-GEORGES-CLEMENCEAU_74081.00056.01.02.01_0-1-scaled.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02954b6 elementor-widget elementor-widget-text-editor\" data-id=\"02954b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>\u00a0 \u00a0 \u00a0 \u00a0Affiche OOH dans un arr\u00eat de bus \u00e0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Bourg-en-bresse<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-846b914 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"846b914\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ed3406\" data-id=\"5ed3406\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ded4fd elementor-widget elementor-widget-text-editor\" data-id=\"9ded4fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Beyond the numbers, this campaign demonstrates that a media strategy is not just about choosing channels. It is about selecting the most relevant levers based on a specific objective.<\/p><p>In this case, offline was not an alternative to digital. It was the best way to achieve an immediate, massive, and memorable impact.<\/p><p>A huge thank you to <b>Magic Mountain Cooperation<\/b> for their renewed trust. We are proud to support, year after year, the development of a project that has become a benchmark in Swiss mountain tourism.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Magic Pass : et si le offline \u00e9tait encore un puissant acc\u00e9l\u00e9rateur de croissance ? \u00c0 l&rsquo;heure o\u00f9 la plupart des strat\u00e9gies m\u00e9dias se concentrent sur le digital, une question m\u00e9rite d&rsquo;\u00eatre pos\u00e9e : comment cr\u00e9er un impact massif en seulement quelques semaines ? Pour le lancement de l&rsquo;\u00e9dition Magic Pass 2026\/2027, l&rsquo;enjeu \u00e9tait clair [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":12445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[16],"tags":[],"class_list":["post-12405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-cases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Magic Pass : et si le offline \u00e9tait encore un puissant acc\u00e9l\u00e9rateur de croissance ? - Mediamix<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediamix.ch\/en\/business-cases\/case-study-magic-pass\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magic Pass : et si le offline \u00e9tait encore un puissant acc\u00e9l\u00e9rateur de croissance ?\" \/>\n<meta property=\"og:description\" content=\"Magic Pass : et si le offline \u00e9tait encore un puissant acc\u00e9l\u00e9rateur de croissance ? \u00c0 l&rsquo;heure o\u00f9 la plupart des strat\u00e9gies m\u00e9dias se concentrent sur le digital, une question m\u00e9rite d&rsquo;\u00eatre pos\u00e9e : comment cr\u00e9er un impact massif en seulement quelques semaines ? 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