{"id":2636,"date":"2021-05-17T12:50:01","date_gmt":"2021-05-17T12:50:01","guid":{"rendered":"https:\/\/www.mediamix.ch\/?p=2636"},"modified":"2023-07-21T14:08:40","modified_gmt":"2023-07-21T12:08:40","slug":"how-to-boost-conversion-rate-with-engaging-and-impacting-call-to-action","status":"publish","type":"post","link":"https:\/\/www.mediamix.ch\/en\/insights\/teads","title":{"rendered":"How to boost conversion rate with engaging and impacting call-to-action"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2636\" class=\"elementor elementor-2636\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17762f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17762f3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8008f07\" data-id=\"8008f07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f0b421 elementor-widget elementor-widget-text-editor\" data-id=\"9f0b421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At Mediamix, our objective is not simply to broadcast a campaign. We support the advertiser in his project and go beyond his expectations. Consumer-focused innovation is one of the most powerful pillars of the media strategies we build.&nbsp;<span style=\"letter-spacing: 0px;\">L&rsquo;innovation ax\u00e9e sur le consommateur est l&rsquo;un des piliers les plus puissants des strat\u00e9gies m\u00e9dias que nous construisons.<\/span><\/p>\n<p><\/p>\n<p>Our goals: to deliver optimised and innovative campaigns to increase brand awareness, brand sympathy and brand performance, across different countries.<\/p>\n<p><\/p>\n<p>The end-to-end strategy Mediamix has created is based on the fusion of premium whitelists. We integrate the most renowned publishers, a fine segmentation of the audience and a specifically adapted geo-targeting.&nbsp;<span style=\"letter-spacing: 0px;\">Nous y int\u00e9grons les \u00e9diteurs les plus renomm\u00e9s, une segmentation fine de l&rsquo;audience et un g\u00e9ociblage sp\u00e9cifiquement adapt\u00e9.<\/span><\/p>\n<p><\/p>\n<p>To enhance brand interaction and whet users\u2019 appetite, we work hand in hand with Teads Studio. Teads develops interactive videos that leverage all the dynamic signals embedded in the mobile device. These include time, location, weather and audience targeting.&nbsp;<span style=\"letter-spacing: 0px;\">Teads d\u00e9veloppe des vid\u00e9os interactives qui s&rsquo;appuient sur tous les signaux dynamiques int\u00e9gr\u00e9s dans le support mobile.&nbsp;<\/span><span style=\"letter-spacing: 0px;\">Parmi ceux-ci, l&rsquo;heure, la localisation, la m\u00e9t\u00e9o ou la segmentation d&rsquo;audience.<\/span><\/p>\n<p><\/p>\n<p>Through engaging, brand-safe advertising experiences, consumers can interact with the brand and increase their level of affinity.\n\nThe use of the video format generates an emotional relationship and a personal connection between the audience and the brand. This impact is even more intense when video content is integrated within the editorial content.\n\nReal-time A\/B tests have been developed in partnership with the Teads Studio in order to find the closest peak performance and increase CTA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d854239 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d854239\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75eb1bd\" data-id=\"75eb1bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0dfedf4 elementor-widget__width-inherit elementor-widget elementor-widget-video\" data-id=\"0dfedf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/GhrGDuErsbQ&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bafc4f elementor-widget elementor-widget-video\" data-id=\"1bafc4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/gPdqjRZ-c9Q&quot;,&quot;start&quot;:0,&quot;end&quot;:21,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9142edb elementor-widget elementor-widget-text-editor\" data-id=\"9142edb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Average Results:<\/strong><\/p><p style=\"text-align: center;\">0,40% average CTR  (2X CTR of display or video average)<\/p><p style=\"text-align: center;\">80% viewability rate<\/p><p style=\"text-align: center;\">+15% uplift in average in-view time<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a91b63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a91b63\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d4fca3c\" data-id=\"d4fca3c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c6afd1 elementor-widget elementor-widget-heading\" data-id=\"5c6afd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Carrousel Endscreen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-585759e\" data-id=\"585759e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09fbd9c elementor-widget elementor-widget-video\" data-id=\"09fbd9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/L1mntA4xM7k&quot;,&quot;start&quot;:3,&quot;end&quot;:23,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4315a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4315a1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c17b03b\" data-id=\"c17b03b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2df3147 elementor-widget elementor-widget-heading\" data-id=\"2df3147\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Flow endscreen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-679b8d1\" data-id=\"679b8d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0abe748 elementor-widget elementor-widget-video\" data-id=\"0abe748\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/ad6J5F6Ho10&quot;,&quot;start&quot;:3,&quot;end&quot;:23,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Chez Mediamix, notre objectif n&rsquo;est pas simplement de diffuser une campagne. Nous accompagnons l&rsquo;annonceur dans son projet et allons au-del\u00e0 de ses attentes.&nbsp;L&rsquo;innovation ax\u00e9e sur le consommateur est l&rsquo;un des piliers les plus puissants des strat\u00e9gies m\u00e9dias que nous construisons. Nos objectifs: diffuser des campagnes innovantes afin d&rsquo;augmenter la notori\u00e9t\u00e9, la sympathie et les performances [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":8152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[15],"tags":[],"class_list":["post-2636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Booster son taux de conversion en stimulant le &quot;call-to-action&quot; - Mediamix<\/title>\n<meta name=\"description\" content=\"Objectifs Mediamix : diffuser des campagnes innovantes afin d\u2019augmenter la notori\u00e9t\u00e9, la sympathie et les performances d\u2019une marque, \u00e0 travers diff\u00e9rents pays.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediamix.ch\/en\/insights\/how-to-boost-conversion-rate-with-engaging-and-impacting-call-to-action\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Booster son taux de conversion en stimulant le &quot;call-to-action&quot;\" \/>\n<meta property=\"og:description\" content=\"Objectifs Mediamix : diffuser des campagnes innovantes afin d\u2019augmenter la notori\u00e9t\u00e9, la sympathie et les performances d\u2019une marque, \u00e0 travers diff\u00e9rents pays.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediamix.ch\/en\/insights\/how-to-boost-conversion-rate-with-engaging-and-impacting-call-to-action\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediamix\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediamixsa\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-17T12:50:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-21T12:08:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2021\/06\/actualite-teads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elio Brandolini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MediamixSa\" \/>\n<meta name=\"twitter:site\" content=\"@MediamixSa\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elio Brandolini\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/teads#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/teads\"},\"author\":{\"name\":\"Elio Brandolini\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#\\\/schema\\\/person\\\/16153f45d827095d8b997a29b2f6ca65\"},\"headline\":\"Booster son taux de conversion en stimulant le \u00ab\u00a0call-to-action\u00a0\u00bb\",\"datePublished\":\"2021-05-17T12:50:01+00:00\",\"dateModified\":\"2023-07-21T12:08:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/teads\"},\"wordCount\":269,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/teads#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/actualite-teads.jpg\",\"articleSection\":[\"Insights\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/teads\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/teads\",\"name\":\"Booster son taux de conversion en stimulant le \\\"call-to-action\\\" - 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