{"id":4605,"date":"2020-09-11T10:08:08","date_gmt":"2020-09-11T10:08:08","guid":{"rendered":"http:\/\/www.mediamix.ch\/?p=368"},"modified":"2023-06-05T23:10:35","modified_gmt":"2023-06-05T21:10:35","slug":"risk-opportunity","status":"publish","type":"post","link":"https:\/\/www.mediamix.ch\/en\/insights\/risque-opportunite","title":{"rendered":"Risk = opportunity"},"content":{"rendered":"
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According to WARC Data, advertising investment is set to fall by 8.1% in 2020, due to the Coronavirus pandemic. However, this decline should be less than that of 2009, which saw the advertising market fall by 12.7%. While most economic sectors are likely to be affected by this decline, the hardest-hit segments are expected to be travel and tourism (-31.2%), leisure and entertainment (-28.7%), financial services (-18.2%), retail (-15.2%) and the automotive industry (-11.4%).
Unsurprisingly, with an overall average fall of 16.3%, traditional media will suffer more than online media: cinema (-31.6%), OOH (-21.7%), print (-20.1%), radio (-16.2%) and TV (-13.8%).<\/p>\n\n

Digital communication should fare better, with a slight increase of 0.6%, but with differentiated success on the different platforms: social media (+9.8%), online video (+5.0%), search engines (+0.9%). Online classified ads, especially recruitment platforms, are likely to experience a sharp decline (-10.3%).<\/p>\n\n

Every crisis also presents its share of opportunities: the strongest brands should take advantage of this situation to gain visibility and occupy new communication territories. A recovery (+4.9%) is expected for 2021.
www.warc.com<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Selon l\u2019organisation WARC Data, les investissements publicitaires devraient chuter de 8,1% en 2020, \u00e0 cause de la pand\u00e9mie de Coronavirus. Cette baisse devrait n\u00e9anmoins \u00eatre moindre que celle de 2009, qui a vu le march\u00e9 publicitaire chuter de 12,7%. Si la plupart des secteurs \u00e9conomiques devraient \u00eatre touch\u00e9s par cette baisse, les segments les plus […]<\/p>\n","protected":false},"author":2,"featured_media":8186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[15],"tags":[],"class_list":["post-4605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"\nRisque = opportunit\u00e9 - Mediamix<\/title>\n<meta name=\"description\" content=\"Toute crise pr\u00e9sente aussi son lot d\u2019opportunit\u00e9s: les marques les plus fortes devraient profiter de cette situation pour gagner en visibilit\u00e9 et occuper de nouveaux territoires de communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediamix.ch\/en\/insights\/risk-opportunity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Risque = opportunit\u00e9\" \/>\n<meta property=\"og:description\" content=\"Toute crise pr\u00e9sente aussi son lot d\u2019opportunit\u00e9s: les marques les plus fortes devraient profiter de cette situation pour gagner en visibilit\u00e9 et occuper de nouveaux territoires de communication.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediamix.ch\/en\/insights\/risk-opportunity\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediamix\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediamixsa\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-11T10:08:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-05T21:10:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2020\/09\/actualite-risque.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Admin ETASKS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MediamixSa\" \/>\n<meta name=\"twitter:site\" content=\"@MediamixSa\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin ETASKS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/risque-opportunite#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/risque-opportunite\"},\"author\":{\"name\":\"Admin ETASKS\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#\\\/schema\\\/person\\\/6fce6eb64a8dfbad70aeaed238e45884\"},\"headline\":\"Risque = opportunit\u00e9\",\"datePublished\":\"2020-09-11T10:08:08+00:00\",\"dateModified\":\"2023-06-05T21:10:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/risque-opportunite\"},\"wordCount\":209,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/risque-opportunite#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/actualite-risque.jpg\",\"articleSection\":[\"Insights\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/risque-opportunite\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/risque-opportunite\",\"name\":\"Risque = opportunit\u00e9 - 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