{"id":4652,"date":"2021-10-07T10:54:16","date_gmt":"2021-10-07T08:54:16","guid":{"rendered":"https:\/\/www.mediamix.ch\/?p=3184"},"modified":"2023-06-14T09:57:29","modified_gmt":"2023-06-14T07:57:29","slug":"include-whatsapp-to-your-media-strategy","status":"publish","type":"post","link":"https:\/\/www.mediamix.ch\/en\/insights\/inclure-whatsapp-business-dans-votre-strategie-media","title":{"rendered":"Include Whatsapp to your media strategy"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4652\" class=\"elementor elementor-4652\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-136ccf8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"136ccf8e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b85af02\" data-id=\"5b85af02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2104498a elementor-widget elementor-widget-text-editor\" data-id=\"2104498a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p>With over 2 billion users worldwide, Whatsapp is undeniably one of the most widely used messaging platforms in the world. Specifically dedicated to small and medium-sized businesses, the Whatsapp Business application enables them to establish a personal link with their customers, guiding them through the process of brand familiarization and conversion to purchase.<\/p>\n<p><\/p>\n<p><\/p>\n<p>But how do you make the most of all these resources, how do you integrate Whatsapp Business into your digital communications strategy, and above all, what concrete results can you expect from a well-developed strategy based around this platform?<\/p>\n<p><\/p>\n<p><\/p>\n<p>Through the concrete example of a campaign designed, developed and orchestrated by Mediamix for a leading luxury brand, discover how Whatsapp Business can contribute to brand awareness, increase the number of \"aficionados\" and, ultimately, generate qualified leads, at extremely competitive conditions. <em>in fine<\/em>, \u00e0 g\u00e9n\u00e9rer des leads qualifi\u00e9s, \u00e0 des conditions extr\u00eamement comp\u00e9titives.<\/p>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\u00a0<\/div>\n<\/figure>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20f4ca2 elementor-widget elementor-widget-video\" data-id=\"20f4ca2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/e4xhIlIdyFs&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Avec plus de 2 milliards d&rsquo;utilisateurs sur la plan\u00e8te, Whatsapp s&rsquo;affirme de mani\u00e8re incontestable comme l&rsquo;une des plateformes de messagerie les plus exploit\u00e9es au monde. Sp\u00e9cifiquement d\u00e9di\u00e9e aux petites et moyennes entreprises, l&rsquo;application Whatsapp Business permet \u00e0 ces derni\u00e8res d&rsquo;\u00e9tablir un lien personnel avec leurs clients et de les orienter tout au long de leur [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[15],"tags":[51],"class_list":["post-4652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-paid-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Inclure Whatsapp Business dans votre strat\u00e9gie media - Mediamix<\/title>\n<meta name=\"description\" content=\"\u00c0 travers l&#039;exemple concret d&#039;une campagne con\u00e7ue, d\u00e9velopp\u00e9e et orchestr\u00e9e par Mediamix pour une belle marque de luxe, d\u00e9couvrez comment Whatsapp Business peut contribuer \u00e0 la notori\u00e9t\u00e9 d&#039;une marque, \u00e0 accro\u00eetre le nombre de ses &quot;aficionados&quot; et, in fine, \u00e0 g\u00e9n\u00e9rer des leads qualifi\u00e9s, \u00e0 des conditions extr\u00eamement comp\u00e9titives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediamix.ch\/en\/insights\/include-whatsapp-to-your-media-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inclure Whatsapp Business dans votre strat\u00e9gie media\" \/>\n<meta property=\"og:description\" content=\"\u00c0 travers l&#039;exemple concret d&#039;une campagne con\u00e7ue, d\u00e9velopp\u00e9e et orchestr\u00e9e par 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property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carine\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MediamixSa\" \/>\n<meta name=\"twitter:site\" content=\"@MediamixSa\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" 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