{"id":4656,"date":"2021-12-06T09:56:53","date_gmt":"2021-12-06T10:56:53","guid":{"rendered":"https:\/\/www.mediamix.ch\/?p=3836"},"modified":"2025-10-01T10:39:17","modified_gmt":"2025-10-01T08:39:17","slug":"the-chinese-market-and-influence-marketing","status":"publish","type":"post","link":"https:\/\/www.mediamix.ch\/en\/latest-news\/marche-chinois-marketing-influence","title":{"rendered":"The Chinese market and influence marketing: return on our workshop on 4 November"},"content":{"rendered":"
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Mediamix Workshop \u2013 Lausanne, 4 November 2021<\/h3>
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Major changes in the Chinese market \u2013 Hylink<\/h2>
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Due to the pandemic, China has been refocusing its luxury goods consumption on the domestic market.<\/p>

In the following video, you will discover how Yuan Zou, Head of Luxury and Fashion for Europe, and Estelle Li, Account Director of our Chinese partner Hylink, see the attitude of Chinese consumers towards facial recognition systems, the assumed digitalisation of daily activities and the decisive role of social networks in the success of major brand marketing strategies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Influencers at the heart of your marketing strategy \u2013 Influence4You<\/h2>
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If the importance of influencers is no longer to be demonstrated, the various levers allowing them to be integrated into a global communication strategy are getting increasingly sophisticated, notably because of the diversity of networks on which they act.<\/p>

In the luxury business, 6 out of 10 sales are today influenced by the web and social networks. However, in France for example, only 9% of communication budgets are allocated to influence strategies in all areas, both B2C and B2B.<\/p>

Cyrielle Aubert, Business Unit Director at Influence4You, a Mediamix partner, describes the complexity of influencer networks, the now essential role of this new \u00ab media \u00bb, its growing professionalism, its extreme volatility and the pitfalls that must be avoided.<\/p>

Download Influence4You\u2019s presentation.<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Workshop Mediamix \u2013 Lausanne, 4 novembre 2021 \u00a0 Les grandes mutations du march\u00e9 chinois – Hylink \u00a0 En Chine, la pand\u00e9mie a eu pour cons\u00e9quence de recentrer la consommation des biens de luxe sur le march\u00e9 int\u00e9rieur. D\u00e9couvrez dans la vid\u00e9o qui suit le regard que porte Yuan Zou, directrice Luxe et Mode pour l’Europe […]<\/p>\n","protected":false},"author":5,"featured_media":11079,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[26,14],"tags":[45,46,32],"class_list":["post-4656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chinese-news","category-latest-news","tag-influence-marketing","tag-marketing-influencer","tag-media-chinois"],"yoast_head":"\nWorkshop : le march\u00e9 chinois et le marketing d'influence - Mediamix<\/title>\n<meta name=\"description\" content=\"Workshop en vid\u00e9os : le march\u00e9 chinois par Yuan Zou et Peng Estelle LI de notre partenaire chinois Hylink et le marketing d\u2019influence par Cyrielle Aubert d\u2019Influence4You\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediamix.ch\/en\/latest-news\/the-chinese-market-and-influence-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le march\u00e9 chinois et le marketing d'influence : retour sur notre workshop du 4 novembre\" \/>\n<meta property=\"og:description\" content=\"Workshop en vid\u00e9os : le march\u00e9 chinois par Yuan Zou et Peng Estelle LI de notre partenaire chinois Hylink et le marketing d\u2019influence par Cyrielle Aubert d\u2019Influence4You\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediamix.ch\/en\/latest-news\/the-chinese-market-and-influence-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediamix\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediamixsa\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-06T10:56:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-01T08:39:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2023\/07\/workshop_hylink.png\" \/>\n\t<meta property=\"og:image:width\" content=\"755\" \/>\n\t<meta property=\"og:image:height\" content=\"395\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Carine\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MediamixSa\" \/>\n<meta name=\"twitter:site\" content=\"@MediamixSa\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/latest-news\\\/marche-chinois-marketing-influence#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/latest-news\\\/marche-chinois-marketing-influence\"},\"author\":{\"name\":\"Carine\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#\\\/schema\\\/person\\\/5f1cb83d3e81c58daff772f53c533ba9\"},\"headline\":\"Le march\u00e9 chinois et le marketing d’influence : retour sur notre workshop du 4 novembre\",\"datePublished\":\"2021-12-06T10:56:53+00:00\",\"dateModified\":\"2025-10-01T08:39:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/latest-news\\\/marche-chinois-marketing-influence\"},\"wordCount\":303,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/latest-news\\\/marche-chinois-marketing-influence#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/workshop_hylink.png\",\"keywords\":[\"Influence Marketing\",\"Marketing Influencer\",\"M\u00e9dia chinois\"],\"articleSection\":[\"Chinese News\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/latest-news\\\/marche-chinois-marketing-influence\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/latest-news\\\/marche-chinois-marketing-influence\",\"name\":\"Workshop : le march\u00e9 chinois et le marketing d'influence - 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