{"id":4658,"date":"2022-03-11T07:44:29","date_gmt":"2022-03-11T08:44:29","guid":{"rendered":"https:\/\/www.mediamix.ch\/?p=4144"},"modified":"2023-07-28T10:24:21","modified_gmt":"2023-07-28T08:24:21","slug":"youtube-strategy-optimize-campaigns","status":"publish","type":"post","link":"https:\/\/www.mediamix.ch\/en\/insights\/youtube-strategie-optimiser-campagnes","title":{"rendered":"YouTube: what strategy to adopt to optimise the effectiveness of your campaigns?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4658\" class=\"elementor elementor-4658\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c90882 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c90882\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a236622\" data-id=\"a236622\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27884d3 elementor-widget elementor-widget-spacer\" data-id=\"27884d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cdbe53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cdbe53\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f92122\" data-id=\"2f92122\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cf42e9 elementor-widget elementor-widget-text-editor\" data-id=\"7cf42e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With more than two billion users in over 100 countries, YouTube has established itself as one of the most powerful digital communication platforms since its creation in 2005.<\/p><p><br \/>But with growing competition from connected TV and increasingly stringent data protection regulations, how do you maximise the advertising impact and prompt your leads to convert on YouTube?\nThrough the example of Swiss Cheese Marketing, we reveal some inspiring good practices and the essential basics for successful YouTube campaigns, offering the best return on your investments.<\/p><h2><br \/>A global strategy adapted to each country<\/h2><p class=\"translation-block\">Launched in Germany, Australia, Canada, France, the USA, the United Kingdom and Russia, the Swiss Cheese Marketing campaign was naturally designed in several languages. A precise analysis of the target audience made it possible to define the topics to be prioritised and to plan the video broadcasting on suitable placements, for example on some top chefs\u2019 YouTube channels. Mediamix provided the creative agency with precise instructions in order to adapt the video formats as accurately as possible and gain maximum impact.\nA set of KPIs has been defined, forming an essential common thread for measuring the achieved performance and, if necessary, correcting a specific parameter to optimise the results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cba3086 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cba3086\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1be7a1c\" data-id=\"1be7a1c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab1286f elementor-widget elementor-widget-video\" data-id=\"ab1286f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/ETuHXqgzPmU&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d5485b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d5485b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c320500\" data-id=\"c320500\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c31e2cd elementor-widget elementor-widget-spacer\" data-id=\"c31e2cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4130988 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4130988\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5424fba\" data-id=\"5424fba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16c2f00 elementor-widget elementor-widget-text-editor\" data-id=\"16c2f00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>A multi-screen world<\/h2><p><br \/>More than 75% of videos on YouTube are viewed on mobile phones. Your content should be adapted accordingly:<\/p><h3><br \/>Privilege subtitling<\/h3><ul><li>silent consultation in public places<\/li><li>adaptation of subtitles to the country language<\/li><li>understanding by the hearing impaired<\/li><li>subtitle content indexation by search engines (natural referencing)<\/li><\/ul><h3><br \/>Your own video chapters<\/h3><ul><li>improved position in organic results<\/li><\/ul><p>\u00a0<\/p><h3>Privilege up to 15 seconds long videos<\/h3><ul><li>more dynamic and impactful communication<\/li><\/ul><p>\u00a0<\/p><h3>Integrate sitelink extensions<\/h3><ul><li>\u00a0retain attention and direct Internet users to your website or to your retailers (measured increase: + 50% clicks, + 23% conversions!)<\/li><\/ul><p><br \/>YouTube viewing on connected TV screens is booming, especially in English-speaking countries. This parameter must be taken into account and:<\/p><ul><li>choose a 4k-UHD version of your video. YouTube automatically adjusts the video quality according to the viewing mode<\/li><li>encourage your prospects to enter a URL on their tablet or smartphone while watching your video on their TV screen<\/li><\/ul><h2>\u00a0<\/h2><h2>KPIs and ROI: measure your performance!<\/h2><p><br \/>Simply measuring views is not enough. A clear definition of your objectives allows you to establish a list of key performance indicators (KPIs). The installation of a conversion tracking tag on your website allows you to precisely know the actions carried out by Internet users after having viewed your video and clicked on the link to your site. Mediamix supports you in this key phase of measuring your return on investment.<\/p><h2><br \/>Why choose YouTube?<\/h2><ul><li>Over two billion users<\/li><li>Over 1 billion hours of video viewed daily<\/li><li>Localised versions in more than 80 languages and over 100 countries<\/li><li>In the USA, a higher performance than any TV channel among 18-34- and 18\u201349-year-olds<\/li><\/ul><p>\u00a0<\/p><p>Source: <a href=\"https:\/\/marketfinder.thinkwithgoogle.com\/intl\/fr_fr\/guide\/global-video-advertising\/\">thinkwithgoogle.com<\/a><\/p><h2><br \/>Mediamix, your Google Ads Video partner<\/h2><p><br \/>As the first French-speaking agency exclusively oriented towards the international market, Mediamix has proven experience in planning and managing campaigns on YouTube and all the other digital platforms and media. We respect your brand\u2019s values and are resolutely results-oriented.<\/p><p><br \/><a href=\"https:\/\/www.mediamix.ch\/en\/contact\/\">Contact us to find out more!<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Avec plus de deux milliards d&rsquo;utilisateurs sur plus de 100 pays, YouTube s&rsquo;est profil\u00e9e depuis sa cr\u00e9ation en 2005 comme l&rsquo;une des plateformes les plus puissantes en termes de communication digitale. Mais avec la concurrence croissante de la t\u00e9l\u00e9vision connect\u00e9e et sous une r\u00e9glementation de plus en plus contraignante sur la protection des donn\u00e9es, comment [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":11119,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[15],"tags":[51],"class_list":["post-4658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-paid-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>YouTube: quelle strat\u00e9gie adopter pour optimiser l&#039;efficacit\u00e9 de vos campagnes? - Mediamix<\/title>\n<meta name=\"description\" content=\"Mediamix vous d\u00e9crit les bonnes pratiques \u00e0 respecter et les principes incontournables pour r\u00e9ussir vos campagnes YouTube au niveau international.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediamix.ch\/en\/insights\/youtube-strategy-optimize-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube: quelle strat\u00e9gie adopter pour optimiser l&#039;efficacit\u00e9 de vos campagnes?\" \/>\n<meta property=\"og:description\" content=\"Mediamix vous d\u00e9crit les bonnes pratiques \u00e0 respecter et les principes incontournables pour r\u00e9ussir vos campagnes YouTube au niveau international.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediamix.ch\/en\/insights\/youtube-strategy-optimize-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediamix\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediamixsa\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-11T08:44:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-28T08:24:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediamix.ch\/wp-content\/uploads\/2022\/03\/Youtube-fr.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Elio Brandolini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MediamixSa\" \/>\n<meta name=\"twitter:site\" content=\"@MediamixSa\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elio Brandolini\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/youtube-strategie-optimiser-campagnes#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/youtube-strategie-optimiser-campagnes\"},\"author\":{\"name\":\"Elio Brandolini\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#\\\/schema\\\/person\\\/16153f45d827095d8b997a29b2f6ca65\"},\"headline\":\"YouTube: quelle strat\u00e9gie adopter pour optimiser l&rsquo;efficacit\u00e9 de vos campagnes?\",\"datePublished\":\"2022-03-11T08:44:29+00:00\",\"dateModified\":\"2023-07-28T08:24:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/youtube-strategie-optimiser-campagnes\"},\"wordCount\":661,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/youtube-strategie-optimiser-campagnes#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mediamix.ch\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Youtube-fr.png\",\"keywords\":[\"Paid Social Media\"],\"articleSection\":[\"Insights\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/youtube-strategie-optimiser-campagnes\",\"url\":\"https:\\\/\\\/www.mediamix.ch\\\/insights\\\/youtube-strategie-optimiser-campagnes\",\"name\":\"YouTube: quelle strat\u00e9gie adopter pour optimiser l'efficacit\u00e9 de vos campagnes? 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