« Challenge the Code ». Swissquote’s new campaign invites investors to reconsider all their misconceptions about asset management. It underlines the Swissquote’s DNA, Swiss leader in online banking and founded by two engineers who have as a perpetual leitmotif: reinvent themselves on a daily basis and challenge current codes to create new opportunities. Built around a spectacularly well-produced video, this campaign is the perfect illustration of Mediamix’s know-how. In has been broadcasted on 4 continents, was available on the major print, TV, programmatic, classic display and Out of Home platforms. Digital and traditional media have been used in perfect synergy to optimize the impact on the targeted audiences, but also to supply qualitative databases. A springboard to optimize future digital campaigns, convert prospects and increase return on investment.