Mediamix Workshop – Lausanne, 4 November 2021
Major changes in the Chinese market – Hylink
Due to the pandemic, China has been refocusing its luxury goods consumption on the domestic market.
In the following video, you will discover how Yuan Zou, Head of Luxury and Fashion for Europe, and Estelle Li, Account Director of our Chinese partner Hylink, see the attitude of Chinese consumers towards facial recognition systems, the assumed digitalisation of daily activities and the decisive role of social networks in the success of major brand marketing strategies.
Influencers at the heart of your marketing strategy – Influence4You
If the importance of influencers is no longer to be demonstrated, the various levers allowing them to be integrated into a global communication strategy are getting increasingly sophisticated, notably because of the diversity of networks on which they act.
In the luxury business, 6 out of 10 sales are today influenced by the web and social networks. However, in France for example, only 9% of communication budgets are allocated to influence strategies in all areas, both B2C and B2B.
Cyrielle Aubert, Business Unit Director at Influence4You, a Mediamix partner, describes the complexity of influencer networks, the now essential role of this new « media », its growing professionalism, its extreme volatility and the pitfalls that must be avoided.