International Gruyère AOP campaign: mouth-watering!


Here is a campaign that combines a whole range of Mediamix’s talents: offline and online media, social networks, programmatic, SEA, native content with the biggest food publishers, as well as influencers, OOH and print; it generates engagement via specialised media and specific adapted content, promotes sharing, increases conversions and encourages the « Drive to Store » approach.

To achieve this, it is not enough to master your strategy. You have to know each target market, understand its culture and media consumption patterns, carefully choose the most effective platforms, engage the right influencers, intelligently balance budgetary expenditure and monitor daily results!

And if, through this video, we could make your mouth water? 1) AOP: Protected Designation of Origin




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