With the announced death of third-party cookies, the advertising market is looking for alternatives to the audience targeting that programmatic has developed over the years. Contextual targeting is once again very important.
How to find the right balance between context and audience thanks to semantic analysis which allows to target reading intentions and to deliver advertisements in relevant editorial contexts.
This is the main topic of the conference given by Louis Venant, founder of Cosatic, during the last Mediamix workshop.
Watch the video recording of our workshop on this highly relevant topic. To access it, register here.