With over 2 billion users worldwide, Whatsapp is undeniably one of the most widely used messaging platforms in the world. Specifically dedicated to small and medium-sized businesses, the Whatsapp Business application enables them to establish a personal link with their customers, guiding them through the process of brand familiarization and conversion to purchase.
But how do you make the most of all these resources, how do you integrate Whatsapp Business into your digital communications strategy, and above all, what concrete results can you expect from a well-developed strategy based around this platform?
Through the concrete example of a campaign designed, developed and orchestrated by Mediamix for a leading luxury brand, discover how Whatsapp Business can contribute to brand awareness, increase the number of "aficionados" and, ultimately, generate qualified leads, at extremely competitive conditions. in fine, à générer des leads qualifiés, à des conditions extrêmement compétitives.