At the 21st annual Connect Alliance conference organised by Phoenix Media in Geneva, Mediamix had the opportunity to speak on the evolution of data measurement in media campaigns.
Alongside Mediamix, a number of speakers from all over Europe also gave their views on the subject.
Laetitia Foeller, Chief Digital Officer, emphasised the importance of measurement in campaign monitoring and reporting. Her main topic, however, was the reduction of carbon emissions from media platforms.
