Back to School Campaign: Smashing Results!
In a sector as competitive as the fitness industry, September is the moment of truth. For 2025, Let’s Go Fitness chose to make a strong impact with a major new campaign orchestrated to dominate the market.
The Objective: Visibility and Acquisition
For this strategic period, the ambition was twofold. It wasn't just about maintaining top-of-mind awareness, but about triggering concrete action. The main goal defined with the brand was clear: to significantly boost global visibility while attracting a substantial volume of potential new members to the clubs.
The Strategy: A Targeted 360° Approach
To maximize impact and meet these ambitious goals, Mediamix deployed a strategy skillfully combining digital and offline worlds. The approach relied on two fundamental pillars:
- Format Variety: Multiplying touchpoints to guide the user throughout their journey.
- Precision Targeting: A specific focus on sports audiences, ensuring the message reached those most likely to take action.
The Results
Thanks to this tailor-made strategy and the management of levers by our teams, the campaign generated impressive performance volumes:
- 74,869 conversions, demonstrating strong audience responsiveness.
- 2,231,961 unique people reached,
The Mediamix x Let's Go Fitness Partnership
Alongside Let’s Go Fitness, Mediamix worked to define the right levers to activate to boost these performances. It is a strategy designed to transform every campaign into a true brand experience and grow the community with every pedal stroke.